BINI. Handout 

MANILA --  ABS-CBN’s BINI has firmly established themselves as one of today’s biggest girl groups. With hits like “Salamin, Salamin” and “Pantropiko,” their popularity has skyrocketed, earning the recognition they have worked so hard for. 

They recently released their collaboration song “Nasa Atin ang Panalo” with Puregold, infusing it with their own theme of “Ang Kwento ng Pagbabago.” 

“When we decided to feature and work with our country’s leading musical artists, we knew we had to collaborate with BINI,” said Puregold president Vincent Co. “They’ve worked hard to make themselves an important part of the local music landscape, and we’re proud to showcase their talent in collaboration with Puregold.”

In the single, BINI focuses on their growth and transformation as artists. Like their devoted fans, the Blooms, Maloi, Aiah, Colet, Mikha, Jhoanna, Gwen, Stacey, Sheena continue to blossom. 

The opening lyrics of this song speak to how all their experiences, past and present, have led them to where they are today: “Ang mga itinuro ng noon / Dalhin at palakasin ang ngayon.”

BINI sums this up perfectly in the pre-chorus by singing, “Anuman ang pinagmulan / Mas mahalaga ang pupuntahan!”

The brand also released the official music video with BINI dancing and performing in a stylized impression of their store, celebrating the top girl group and the brand’s success. 

“Just like BINI, [we are] always working to achieve its own ‘kwento ng pagbabago,’” said Ivy Hayagan-Piedad, senior marketing manager of Puregold.

BINI will headline the brand’s highly-anticipated “Nasa Atin ang Panalo” Thanksgiving concert this July 12 at Araneta Coliseum, where they will share the stage with SB19, Flow G, and SunKissed Lola.