K-pop star Baekhyun poses for a photoshoot with Bench. Screenshot from video on Bench's YouTube channel

Rejoice, Filipino EXO-Ls! K-pop singer Baekhyun of EXO has been tapped as the latest brand ambassador of popular Filipino fashion company Bench.

Bench made the announcement on its social media pages on Saturday, dropping a short video of the "Bambi" hitmaker's photoshoot.

The reveal comes weeks before the the 31-year-old idol returns to the country for the local stop of his "Lonsdaleite" concert tour, to be staged at the Araneta Coliseum.

Baekhyun's 'Lonsdaleite' in Manila: Ticket prices, seat map

The singer joins the list of Korean stars who have endorsed Bench, which includes other K-pop acts such as ENHYPEN, ITZY and Stray Kids.

Baekhyun debuted in 2012 as a member of EXO, known for hit songs like "Ko Ko Bop" and "Love Shot." He launched a solo career in 2019, dropping the extended play "City Lights."

For his solo work, Baekhyun consistently won the Best Male Artist prize at the prestigious MAMA Awards from 2019 to 2021.

EXO's Baekhyun, Chen, Xiumin to pursue solo activities with new label

For more news and features on K-pop, K-drama, and K-stars, visit the Hallyu Corner microsite.