MANILA -- Actor and director Coco Martin has ventured into business by launching his own dishwashing liquid brand, Bida.

Despite his hectic schedule, Martin has dedicated time to this new project with a mission to help others.

For Martin, this business isn’t just about expanding his career but also about providing opportunities to those in need. 

“Siyempre sa trabaho parang kahit papano may natutulungan kang kasamahan natin para makapagtrabaho. Ang nakikita ko kasi talaga ngayon ang kulang sa atin ay opportunity, magkaroon ng trabaho,” he explained. 

Recognizing that not everyone could join his show’s production, he started considering other ways to support people. “Ano 'yung ibang paraan na makakatulong ka sa ibang tao? Ano bang paraan para magkaroon pa ng trabaho?” he asked.

Martin was deeply involved in developing the product, ensuring it met his standards. 

“Personally, ako talaga 'yung tumutok. Ako 'yung naghanap. Talagang sabi ko pag ito tumayo, 'pag ito nairaos ko, nai-launch ko ng tama, ayos, alam ko hindi ako mapapahiya. Sabi ko dito magsisimula ang lahat,” he shared. 

In creating the dishwashing liquid, he focused on delivering good value for consumers, especially during challenging times. 

“Sobrang daming pinagdadaanan sa buhay ng mga Pilipino, yung hinahanap kasi natin is value for money. Sabi ko nga hanggat maari, tatapatan ko o lalagpasan ko yung pinaka magandang produkto kasi iniingatan ko pangalan ko,” he said.

Martin also shared why he chose a dishwashing liquid product, explaining, “Kasi ito 'yung pinaka madaling buohin, i-formulate. Kasi 'pag gamot, pagkain, maraming proseso. So ito 'yung pinakamadali. Ito muna sabi ko 'yung basic. Ano na 'yung everyday na ginagamit kasi ang dami ko pinangggalingan. Nag-waiter ako, nag-dishwasher din ako, lahat ng raket nag-janitor din ako nag-tricycle driver ako isa ito sa mga kabisadong kabisado ko na alam kong kailangan natin.”