LOOK: ‘The Hows of Us’ earns P591 million, rockets to Vice Ganda levels


Posted at Sep 13 2018 02:43 AM | Updated as of Sep 13 2018 06:46 PM

"The Hows of Us" stars Kathryn Bernardo and Daniel Padilla celebrate the remarkable success of their newest movie. Star Magic

The question on everyone's minds is: How? 

The answer is that a $1 million (P53 million) return from overseas has pushed the worldwide box-office total of "The Hows of Us" past the P590 million mark, it was revealed this Wednesday. 

This means that it is now the most successful Filipino movie to not star Vice Ganda, topping the P556 million worldwide total of John Lloyd Cruz and Bea Alonzo's "A Second Chance" back in 2015.  

Its current gross, as of 7 p.m. Wednesday, stands at P591 million overall, Star Cinema announced during a thanksgiving party, putting it just behind the P598 million worldwide record of Vice Ganda's "The Super Parental Guardians."  

Although it remains unclear whether that's still the record, given the worldwide total of last year's "Gandarappido: The Revenger Squad" --another Vice Ganda movie-- was not made public. 

It was last reported to have earned P571 million, handing it the distinction of being the highest-grossing local film domestically.  

What's clear though is that "The Hows of Us" is now the biggest Pinoy movie of all time to not feature Vice Ganda. 

It's a remarkable run made by the country's phenomenal love team Daniel Padilla and Kathryn Bernardo, considering that it was not released in December --usually the busiest season for cinema owners.

It rolled out to more than 200 cinemas near the end of August. But thanks to good reviews and highly positive word-of-mouth from its fans, that number soon ballooned to more than 400. 

Its promotional campaign involved Padilla and Bernardo finally admitting to being in a relationship, and it being billed as the last movie starring the pair to be directed by Cathy Garcia-Molina.