Ravelo family proud of ABS-CBN's 'Dyesebel'

By Reyma Buan-Deveza, ABS-CBNnews.com

Posted at Mar 17 2014 03:16 PM | Updated as of Mar 17 2014 11:16 PM

Anne Curtis with leading men Gerald Anderson and Sam Milby during the press conference of "Dyesebel." Photo by Reyma Buan-Deveza for ABS-CBNnews.com

MANILA -- The family of graphic novelist Mars Ravelo is proud of ABS-CBN's version of "Dyesebel," based on one of the famous characters created by the acknowledged "King of Pinoy Komiks."

Dreamscape head Deo Endrinal revealed that to make "Dyesebel" more appealing to the new generation of Filipino viewers, they decided to make changes with the approval of Ravelos.

"Ina-update po siya talaga through the process of brand essencing and nakipag-coordinate kami sa kanila para makagawa ng isang makabago at 2014 na 'Dyesebel,'" Endrinal said.

"Malaking bahagi dito yung pinasok namin dito 'yung environmental concerns, environmental advocacy. If you will see po ang background po namin ay dynamite fishing at kung paano sinisira ng mga tao ang karagatan. I think there is also the global warming concern and that is what we used as a background for the story of Dyesebel," he pointed out.

The Ravelo family granted ABS-CBN rights to 13 titles and/or characters created by the late novelist in April last year. The list included "Dyesebel," which will air its pilot episode on Monday after "TV Patrol."

Using a technique commonly practiced by advertisers, Endrinal said they went through a "brand essence" exercise to truly understand what makes "Dysebel" click.

This also played a key role in their decision to cast actress-host Anne Curtis to play the iconic mermaid.

"We actually had to go through a survey at si Anne ang lumabas na people's choice to be Dyesebel. So hindi lang po dahil contract star siya ng ABS-CBN pero siya po talaga off-hand, sa present generation kapag sinabi mong Dyesebel siya po ang nagmamarka sa utak ng tao," Endrinal explained.

From there, the creative staff started drafting the story.

"Everything we develop is always in very, very close coordination with the heirs of the Ravelo family. So kasama sila sa pag-develop even 'yung kung paano babaguhin 'yung buntot at kung paano babaguhin ang itsura ng kabibi, mayroon po silang style guide," Endrinal revealed.

"Ano ba ang tamang kulay ng buntot ni Dyesebel? That orange-salmon color, it's dictated by the style book. So pinag-marry namin yung bagong technology at stylebook ng Ravelo family and we came up with this 2014 version for television," he explained.

Endrinal said they didn't have a difficult time convincing the Ravelo family to approve of the changes.

"Napakadali nilang kausap. At ang pinag-uusapan natin dito ay hindi lang 'yung anak (ni Mars Ravelo) kung hindi 'yung younger Ravelos who are actually, 18-, 19-, 20-year-old fresh graduates. One of them is an artist, a cartoonist. 'Yung isa, she's studying filmmaking. They are very attuned to our 'Dyesebel,'"he said.