DTI seeks to boost creative industry, establish PH as premier creative hub by 2030 | ABS-CBN

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DTI seeks to boost creative industry, establish PH as premier creative hub by 2030

DTI seeks to boost creative industry, establish PH as premier creative hub by 2030

Paige Javier,

ABS-CBN News

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DTI Undersecretary Rafaelita Aldaba attends the House Committee on Appropriations on September 8, 2022 on the proposed budget of the Department of Trade and Industry (DTI) and its attached agencies. Press and Public Affairs Bureau handout/FileDTI Undersecretary Rafaelita Aldaba attends the House Committee on Appropriations on September 8, 2022 on the proposed budget of the Department of Trade and Industry (DTI) and its attached agencies. Press and Public Affairs Bureau handout/File

MANILA – The Department of Trade and Industry seeks to harness the potential of the country's creative industry to make the Philippines a premier creative hub by 2030.

DTI Undersecretary Rafaelita Aldaba said this vision can only be done by developing and embracing creative technology, enhancing the collection of creative and cultural statistics and pushing for creative placemaking in the country.

Among the sectors already making strides for the local creative industry are music, film, animation and digital content.

The DTI wants to push the traditional forms of creative arts and culture.

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"In developing the Philippine creative industry, we are emphasizing the integration of technology with culture and unlocking new avenues for artistic expression, making the experiences more accessible and engaging. Our strategy is really to combine culture, business, technology and entrepreneurship," Aldaba said.

"Many sectors are operating with traditional and low technology methods, limiting their ability to fully leverage innovations like technology, which could enhance production, distribution and global competitiveness," she added.

The DTI official underscored the need to address the shortage of innovation centers and infrastructure like creative hubs for collaboration, research and development.

"Creative placemaking will transform our cities and communities by embedding arts and culture into urban development. Creative placemaking will inspire growth within our local economis and enhance the profile of creative cities, making the Philippines a global destination for business, tourism," Aldaba said.

She also said there is a need to train a new generation of creatives and upskill current workers in the industry.

Aldaba said accurate and comprehensive data is needed to equip policymakers and stakeholders to make better decisions for the growth of the industry.

The agency is working with the Philippine Statistics Authority to enhance its data collection to provide better insights and reflect market trends.

Aldaba highlighted the five pillars of the DTI's vision for 2030:
  - Build a creative ecosystem
  - Empower creative workforce
  - Accelerate inclusive innovation
  - Mobilize financing support
  - Seize market opportunities

DTI Assistant Secretary and Chief of Staff of the Office of the Secretary, May Niña Celynne Layug said boosting the industry requires a collective effort.

"We reaffirm our full commitment to the ongoing partnership with the National Commission for Culture and the Arts and the British Council. Together we are united in the vision to make the Philippines a premier creative hub by 2030," she said.

"We are committed to scaling and expanding efforts to building a stronger creative ecosystem that drives more resilient jobs, knowledge exchange and new investments. This will lead to better products, greater innovation and enhanced global profile for the Philippines s a creative nation," Layug added.

In 2023, the creative industry has contributed P1.72 trillion to the economy or 7.7% of the country's GDP, providing jobs to 7.26 million Filipinos.

Meantime, the country ranks fourth in creatives services exports behind China, Singapore and Taiwan globally.

The agency believes the Philippines also has a significant market capacity for digital content, proving it to be ideal for the growth of creative industries.

The British Embassy and the NCCA expressed support for the DTI in its push to develop and boost the creative industry.

"The global creative economy is thriving and the Philippines is poised to play a central part in this. We as the UK are very proud to be playing our part to support this. We see tremendous potential in the Philippines' creative economy," United Kingdom Ambassador to the Philippines Laure Beaufils said.

"Innovation is the key element in maintaining a sustained growth of the creative industry. The government has a key role to play in this to invest in infrastructure and partnerships to promote sustainable growth, innovation and competitiveness," she added.

The DTI, in partnership with the NCCA and British Council Philippines, gathered dozens of creative minds in the 2024 Creative Nation Summit from September 30 to October 1 to discuss the way forward for the industry.

The event caps off the agency's celebration of Philippine Creative Industries Month showcasing Filipino creativity and innovation.

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