MANILA - Meat-substitute manufacturer Quorn is finding swift traction in the Philippines' robust consumer market, one year after it was acquired by Philippine-based Monde Nissin.
Quorn chief executive Kevin Brennan said his alternative meat products have sold three times more, partnering alone with food service Shakey's Pizza in its first month.
Last month, Shakey's started offering Quorn's meat-free products in its pizzas. Quorn products are also available locally in selected supermarkets.
Brennan said the local demand for healthier options is growing, and the meat-eating market has accepted Quorn quite quickly.
"In the longer term, people are starting to wake up to the fact that the production of meat is a real drain on the planet. We're not even going to be able to feed the people in the planet by 2050...and by eating Quorn, you can reduce those," Brennan said in an exclusive interview with ANC's "The Boss."
Brennan has just opened Quorn's first office in Asia in Singapore, where he intends to redistribute to other Southeast Asian markets soon.
"[We have] a lot of work to do to see where exactly in Asia we are seeing ourselves grow...where's the best place to locate a facility and what the costs of construction and operations are in that country, what are the tariffs in and out of it," he said.
"The Philippines is actually quite competitive in those things and if the government could create ways to make policies that would make it more attractive, that would be interesting," he added.