IKEA's challenge: Predicting best-seller in Philippines

ABS-CBN News

Posted at Nov 21 2018 10:32 AM | Updated as of Nov 21 2018 10:51 AM

Construction continues at the site for IKEA Philippines, envisioned to be the Swedish furniture-maker's largest store in the world. George Calvelo. ABS-CBN News

MANILA -- IKEA will "probably have stock for everything" when it opens in the Philippines next year, until it grasps the tastes of the country's 100 million people, its regional head said.

Customer preferences in Southeast Asia are "very, very interesting" and best sellers vary across stores in Thailand, Malaysia and Singapore, said IKEA's managing director for the region, Christian Rojkjaer.

IKEA Philippines, envisioned to be the world's largest, will open by "before Christmas" in 2020, November "at the latest," he said.

"We're trying to figure out what would sell the best here," Rojkjaer told ANC's Market Edge.

"With the lack of actually knowing, we'll probably have stock for everything so whatever you choose, you'll have it," he said.

Light, simple and beautiful pieces like small tables usually sell very well, Rojkjaer said. 

"Condominium or not, the Philippine way of living is what we think is the most interesting for us. The love of their home is what drives us and that is our passion," he said.

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