Advertisers going 'digital', competing in 'attention economy': BBDO | ABS-CBN
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Advertisers going 'digital', competing in 'attention economy': BBDO
Advertisers going 'digital', competing in 'attention economy': BBDO
ABS-CBN News
Published Nov 17, 2020 10:53 AM PHT
MANILA - David Guerrero of global advertising firm BBDO Guerrero said companies refocused their advertising and marketing efforts in the new normal -- from traditional print and broadcast channels to digital and social media channels.
MANILA - David Guerrero of global advertising firm BBDO Guerrero said companies refocused their advertising and marketing efforts in the new normal -- from traditional print and broadcast channels to digital and social media channels.
He added that advertising budgets weren’t necessarily cut during the pandemic but they were channelled differently, with digital taking a bigger slice of the pie. Audiences tend to filter out around 5,000 messages a day in the attention economy, and the challenge is to produce authentic storytelling.
He added that advertising budgets weren’t necessarily cut during the pandemic but they were channelled differently, with digital taking a bigger slice of the pie. Audiences tend to filter out around 5,000 messages a day in the attention economy, and the challenge is to produce authentic storytelling.
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Advertising
Marketing
Marketing in the new normal
Advertising in the new normal
BBDO Guerrero
new normal
pandemic
from traditional to digital
digital
broadcast
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