'Very... meta': Twitter cracks up over Facebook rebrand

Agence France-Presse

Posted at Oct 29 2021 08:17 AM | Updated as of Oct 29 2021 08:26 AM

This photograph taken on October 28, 2021 shows the META logo on a laptop screen in Moscow as Facebook chief Mark Zuckerberg announced the parent company's name is being changed to
This photograph taken on October 28, 2021 shows the META logo on a laptop screen in Moscow as Facebook chief Mark Zuckerberg announced the parent company's name is being changed to "Meta" to represent a future beyond just its troubled social network. The new handle comes as the social media giant tries to fend off one its worst crises yet and pivot to its ambitions for the "metaverse" virtual reality version of the internet that the tech giant sees as the future. Kirill Kudryavtsev, AFP

WASHINGTON - Facebook's announcement Thursday that the company would henceforth be called Meta unleashed a torrent of hilarity on Twitter from companies, people and even the social media giant itself.

While critics pummeled Facebook over the change, claiming the rebranding aims to distract from the company's scandals, the internet still had a good laugh.

Here are some highlights of the meme and pun-fueled wisecracks:

- 'Changing name to Meat' -

Meat jokes were all the rage, with US hamburger chain Wendy's tweeting shortly after the news: "Changing name to Meat."

Remaining true to its word, the chain did just that -- but only on its Twitter profile.

A tweeting wit under the handle @NicoTheMemeDude queried: "Is this the beginning of the Meataverse?"

To which Wendy's retorted: "very meta."

Meta's newly minted Twitter account, which already accrued 13.5 million followers, cordially chimed in: "Nice to meat you, @Wendys."

- 'Sounds like a drug' -

Though Meta will just be the name of the parent company, and the app will still be called Facebook, some observers were concerned.

"How can you tell anyone that you're on Meta. Sounds like a drug," wrote @careaware.

- 'Meh was taken' -

The social network's new name spurred plenty of disappointment too.

"Why did Facebook pick 'Meta'? 'Meh' was taken," wrote @maxgoff.

- Meta... World Peace? -

A former pro basketball player who many know as Metta World Peace, the distinct handle he gave himself in 2011, was quickly pulled into the fray.

"Facebook's new full name is Meta World Peace," wrote @darrenrovell.

"i only recognize one metta @MettaWorld37," @MylesMaNJ opined, to which the former Laker, born Ron Artest, replied simply: "lol".

- 'Very... meta' -

For lots of people, meta will forever describe something that refers back to or is about itself, like a film about people making a film about filmmaking.

"Everyone posting about Facebook on Twitter is very... meta," wrote @JohnRush32.

- 'Not the problem' -

Despite the jokes, Facebook's critics were not amused by the name change, which they argued dodges the real issue.

"The name was never the problem," wrote an activist group calling itself The Real Facebook Oversight Board.

to-jm/sst

© Agence France-Presse

Watch more on iWantTFC