ABS-CBN shift chases consumer eyeballs going digital

Jessica Fenol, ABS-CBN News

Posted at Apr 25 2019 03:59 PM

MANILA – ABS-CBN is investing in digital to cater to consumers who want to consume content on mobile devices, its chief financial officer said Thursday.

The shift includes the relaunched streaming app iWant, which has 12 million registered users and 2 million active monthly users, CFO Aldrin Cerrado told reporters. 

"We want to develop the habit of Filipinos to go to our platform," Cerrado said. "We invest in something, we know that in the future it will come back as revenue and we will break even."

"The eyeballs are now on digital, big digital companies like Yahoo, Google, Facebook are the ones generating most of the advertising revenues. Although in the Philippines, it may not be true yet but we want to be positioned when that happens in the future," Cerrado said.

ABS-CBN has "done a lot" in its other digital platforms including YouTube, Facebook as well as its domain ABS-CBN.com, the third most visited website for Filipinos.

On YouTube, ABS-CBN has 15 million subscribers while ABS-CBN News has 5.6 million.

SKYcable’s Direct-to-home service, which has 1.2 million subscribers, is now profitable, Cerrado said. 

ABS-CBN is also "expanding" content offering to the international space through The Filipino Channel (TFC) to increase its revenue.

News.abs-cbn.com is the official news website of ABS-CBN Corp.