Emperador Light named 'breakthrough product' in Asean

ABS-CBN News

Posted at Mar 18 2015 10:03 AM | Updated as of Mar 18 2015 06:03 PM

MANILA,Philippines --Nielsen, the global survey. company, picked Emperador Light as one of the top 3 breakthrough products in Southeast Asia.

Nielsen said Emperador Light, introduced in 2010, is now the biggest brandy in the Philippines, getting people, especially young people, to drink brandy.

Nielsen said Emperador Light has forced competitors to launch their own light variants.

Emperador Light has been instrumental in Emperador's success in challenging the once dominant Tanduay group.

Aside from Emperador Light, the two other breakthrough products are Malaysia's Nestle Lactogen 4 and Thai facial care brand Hada Labo. - ANC