iFlix bets on localized content to grow in Philippines


Posted at Jan 25 2019 12:30 PM | Updated as of Jan 25 2019 12:52 PM

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MANILA – Understanding the viewing habits of Filipinos and producing more "localized" content can help on-demand video streaming platform iFlix stand out from its competitors, its country manager said Friday. 

The business is “booming” for iFlix which has over 6 million accounts and 1.8 million active monthly users, said country manager Sherwin Dela Cruz. 

Aside from Hollywood shows, iFlix is “as local as it gets” with Korean dramas and contents from local producers such as ABS-CBN, he said. 

“The business is booming because more people want to get entertained... We just need to be better. We’re trying to understand what works for Filipinos,” Dela Cruz told ANC. 

In the next 18 months, the platform will focus on “hard core” production of original contents such as its first movie “Mystified," Dela Cruz said.

While Netflix raises its subscription rates in the US, iFlix is looking for other ways to monetize, he said.

Although cash flow is a challenge when producing its own videos, Dela Cruz said iFlix, which can be viewed for free, makes money through advertisements.