“Unlimited cloud storage can actually be your memories’ worst enemy, causing your digital photos to skyrocket in numbers and end up falling into a void of oblivion," says Polaroid BV CEO Oskar Smolokowski.
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To address this problem, the 82-year-old American company introduced Polaroid Lab, a new instant camera product that turns digital into analog, was released in the country. The three-lens developing system functions as a miniature table top darkroom, transforming smartphone photos into their signature-style photos. By doing so, Smolokowski says that this will dec-lutter your phones of your photos, "bringing them into the world as something you can hold in your hand and store on the fridge door rather than in the cloud."
Users select an image from their smartphone via the Polaroid Originals app, before placing their phone facing downward on the platform. When the red button is pressed, the picture is projected onto the film and then, using a combination of mirrors, light, and chemistry, it is recast as an instant photo that ejects from the Polaroid Lab. After development, the digital image is now a fully-fledged Polaroid.
The Polaroid Originals app lets you experiment with image collages and augmented reality features - giving you unprecedented creative control over your pictures before turning them into Polaroid pictures.
Polaroid Lab will be available in selected Bratpack stores and The Travel Club Trinoma for PHP 8,890. For more information, follow Polaroid Originals on Facebook.