Asian superstar Johnny Huang is luxury brand ambassador 2
Bally's new brand ambassador Johnny Huang

Asianovela superstar Johnny Huang is new luxury brand ambassador

The Chinese star with a 20 million following is looking seriously sleek in the latest fall fashions
ANCX Staff | Sep 07 2021

The 29 year old actor Johnny Huang has just been appointed as the new brand ambassador of Swiss luxury brand Bally. The Chinese star of such hit series as “Addicted,” “Moonshine and Valentine” and this year’s “My Dear Guardian” looks absolutely polished and elegant in Bally’s Autumn/Winter 2021 selections, as can be seen in the latest campaign photographs alongside supermodel Zhao Jiali. 

Johnny Huang and Zhao Jiali
Bally’s Autumn/Winter 2021 campaign features Chinese star Johnny Huang and supermodel Zhao Jiali

Continuing Bally’s tradition as a global brand, and its relationship to China since entering the market in 1986, Huang is expected to engage China’s younger generation. The actor, also known as Huang Jingyu, has a staggering 20 million following on Weibo, which could only benefit Bally’s already robust retail network and digital ecosystem. Bally has 60 stores in China, apart from its presence in the e-commerce business through and WeChat Mini-Program as well as Tmall and JD.

Johnny Huang

Huang will also be the face of the brand’s Spring/Summer 2022 seasonal campaign. Meanwhile, the Autumn/ Winter looks explore the brand’s 170-year history as leather architects with its intimate images showcasing emblematic brand details that draw inspirations from Bally’s DNA. Moreover, elements of graphic design with the new B-Monogram and Alpine-inspired looks recall the brand’s mountain origins.

Johnny Huang

Later in the year, Huang will inaugurate the Bally Hike Pop-up in Beijing’s China World. As an avid nature activist and sports enthusiast, Huang will host the launch of this special outdoors-inspired capsule featuring bold hiking boots, ready-to-wear, and accessories, created in collaboration with renowned fashion stylist Robert Rabensteiner.

Johnny Huang

Since his acting debut in 2016, the Dandong-born Huang has garnered widespread attention and praise for his outstanding performances. In 2018, “Operation Red Sea” became a worldwide hit, with Huang’s heroic portrayal winning over audiences. He has also received a number of acting awards, such as Best Newcomer at the 13th Asian Film Awards and Best Actor in a Chinese Contemporary TV Series at the 24th Huading Awards.

Johnny Huang and Zhao Jiali

In the Philippines, BALLY is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza, City of Dreams, Power Plant Mall, Newport Mall and available online at Visit or follow @ssilifeph on Instagram for more information.