Ahead of the official release date of Heart Evangelista’s debut set of artist-made toys, the actress, painter and style influencer has already sold most of her pieces. This is according to Secret Fresh gallery owner Bigboy Cheng who facilitated the toys’ production.
Called “Seasons,” Heart’s toys are colorful three-dimensional hand painted resin figures, and they seem to be versions of the brooding, self-contained women that appear in her wall-bound artworks. The collectible set is composed of 12 figures, and each set goes for P200,000, comes in a special wooden box, with a personal message from the artist.
Bigboy, who has collaborated in the past with artists BenCab and Elmer Borlongan for their own toy projects, says he made 50 sets of Heart’s toys but only 40 will be sold. As of this writing, he is happy to report he’s already sold more than half that number. “Ubos na yan in two days maybe,” predicts the Secret Fresh impresario.
They have long talked about making the collectible toys, Bigboy and Heart. “Three years ago, nag-usap na kami,” he says. She is a fan of the Japanese handcrafted toys Bearbrick. “Bumibili siya dito ng toys talaga. Then gusto niya gumawa,” adds Bigboy. Secret Fresh, apart from being an art space, also sells apparel and artist-made merchandise.
Heart is set to hold an exhibit of her paintings in the gallery on the 28th of August. It was meant to coincide with the official release of the toys.
For more information on “Seasons,” DM @secretfreshgallery on Instagram.
Photos from @djbigboycheng’s Instagram account.