Originally known for short-form videos of people dancing, lip-syncing, and doing viral challenges, TikTok has now evolved into a multifaceted platform catering to diverse content. Acknowledging its widespread popularity, TikTok strategically introduced e-commerce features under TikTok Shop, allowing users to transition from content consumption to a unique shopping experience.

Unveiled as a recent addition to TikTok Shop, the TikTok Shop Mall is an exclusive by-invite-only feature. It provides users the opportunity to shop from reputable sellers, brand owners, and resellers, contributing to the growth of local businesses.

"As we launch TikTok Shop Mall in the Philippines, our aim is clear - to provide users with a curated and trustworthy shopping experience, reinforcing TikTok Shop as a reliable platform," said Jonah Michael Ople, Fashion Category Lead of TikTok Shop Philippines.

The featured brands and products in the TikTok Shop mall were carefully selected based on their quality, reputation, and relevance to give a high-quality shopping experience.

Navigating TikTok Shop Mall is a breeze. Open your TikTok app, tap the shopping bag icon at the bottom, and spot the 'Mall' icon. Clicking on it unleashes a world of products and brands sorted into categories for easy shopping. From beauty and fashion to home & living, to electronics, sports, and outdoor products, to food and mom and baby – it is all there.

Some of the popular brands include Nestle PH, Mikana, INSPI , Barenbliss Philippines, Kleenfant, GMEELAN, nutrifinds, and Dr. Shiba.

Mall sellers featured in TikTok Shop Mall gain a distinguished badge, amplifying their brand visibility throughout the user journey.

Key Features of the TikTok Shop Mall

1. 100% Authentic products - All sellers on the TikTok Shop Mall are verified sellers with a 100% Authentic badge on their products.

2. Free return within 15 days - The TikTok Shop Mall offers a 15-day return window, with free returns for Mall products meeting specific criteria.

3. Free shipping - Purchases from TikTok Mall sellers entitle users to free shipping vouchers, subject to terms and conditions.

Highlighting the significance of TikTok Shop's role in supporting SMBs and brands, Ople expressed, "TikTok Shop Mall is more than a feature; it is a steadfast commitment to uplifting local businesses. By providing a platform for SMBs to thrive alongside established brands, we contribute to the diversity and vibrancy of the e-commerce ecosystem. It represents the unwavering dedication of TikTok Shop to empower and amplify the hard work of our local partners, fostering a thriving ecosystem for brands to flourish and consumers to discover excellence."

In today's dynamic TikTok space, users may transition from entertainment to exploration, learning, and now, shopping—all in one scroll.

Watch on TikTok

Embark on the TikTok Shop Mall experience by downloading the TikTok app or visiting www.tiktok.com.