Electric vehicle manufacturer, NWOW, held a product launch in Manila last October 20. The company introduced its "Young," "Family," and "City" series as part of the "Starfire Plan."
NWOW China's General Manager, Liu Mingyong, emphasized NWOW's 13-year journey of development in the Philippines. He expressed gratitude to the pioneers of innovation and users who have supported NWOW's growth.
The event provided insight into the origin and corporate vision of the NWOW brand, showcasing their achievements and market positioning over the past thirteen years.
NWOW is working on expanding its production capacity in the Philippines with three production facilities, aiming to meet the local demand for electric vehicles.
NWOW's Chairman, Kang Dingwu, stated, "Let NWOW become your travel expert; focus on user needs and emphasize the delivery of product value." He believes that consumers are looking for not just low prices, but also product cost-effectiveness and a sense of value.
The company also focuses on product reliability, safety, and the user experience.
Product diversity to cater to user needs
During the conference, Liu Mingliang, General Manager of NWOW Philippines, introduced four new electric two-wheeler models.
These are the V11, V15, GP1, and RS, each designed to meet specific user requirements.
The V11, a high-performance urban scooter, offers a maximum speed of 80 km/h and a 75 km range on a single charge. It provides high speed and agility for urban riding, and features a stylish design that combines high performance and practicality to meet the needs of city commuters.
The V15, part of the YOUNG series, is NWOW's first electric motorcycle, featuring a maximum speed of 50 km/h and a range of up to 75 km per charge. It features an LED digital instrument panel and front and rear disc brakes. Just as its slogan suggests, "Cool Electric, Player's Choice," the V15 has a stylish and cool appearance for young and fashionable riders.
NWOW's three-wheel and four-wheel vehicle models have received comprehensive upgrades. Models like the ERVS3, EMC, and Hero2 offer transportation solutions for both home users and commercial users.
Brand refresh and upgrades
A new brand image was also unveiled during the event, including a new brand logo and visual system known as VISI.
This refreshed image conveys a youthful and stylish brand positioning. It also offers brand recognition and visual experience for young users.
The new brand logo embodies the corporate philosophy of "New Ways Of World," signifying NWOW's continuous exploration and search for the path to development. It also reflects the company's commitment to embracing the evolving trends in the youth market and changing consumer preferences.
In terms of service upgrades, the "Environmental Travel" program was launched, offering users high-quality charging services.
Regarding the distribution channels, NWOW has publicly released support information for dealership and agency partnerships, welcoming more individuals to join the NWOW family.
They have also introduced a vehicle leasing program to provide transportation solutions for various riding scenarios.
The company also plans to enhance its marketing efforts through online stores, streaming media, NWOW IP creation, and other means to engage with users.
As Mingyong said, "NWOW is striving to become the most beloved household vehicle brand among Filipino consumers. We firmly believe that we need to continue building and investing to consistently deliver outstanding service and high-quality products, meeting the diverse needs of our wide customer base."
To learn more about NWOW and its newest products, visit their official website.
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