As more and more consumers rely on online platforms to get their daily essentials, there is an increasing demand for more services to have this option. Online transactions are commonplace now as customers look for centricity and convenience, and brands are answering the call.

One of these companies is local LPG (liquefied petroleum gas) brand Solane. The company is expanding its digital transformation with the launch of its cloud-based web ordering platform and mobile application. Both platforms will be used to give customers more accessible ways to order LPG.

''This health crisis has been challenging for everyone, and we want to make sure that our customers can still have access to clean and safe kitchen fuel – our Verified Solane products – despite community and health restrictions," said Isla LPG Contact Center Manager Princess Gonzales. ''The solution is to go digital, even for an LPG company, to deliver safe, premium, and reliable LPG solutions.''

Prior to these new platforms, Solane took orders from customers through its SMS channels, Hatid Bahay hotline, and Facebook page – with live agents tending to messages and calls and documenting order details. The transactions are then transmitted to respective Solane showrooms based on the customers' addresses, while the showrooms fulfill the orders and handle the logistics.

With the new automated process via the web ordering platform, a large portion of Solane's workforce can now be redirected towards core business processes. At the same time, the brand is looking at gaining better business insights on customer demand brought by the ease of tracking automated and digitized processes.

The new ordering platform can be found on Solane's recently revamped website. Upon registering for an account, the system allows customers to save their personal information and multiple delivery addresses for fast placement of orders in the future. In addition, as opposed to placing orders via SMS, hotline, or Facebook, the website includes a product catalog with photos so customers can check if they are purchasing the right items.

Meanwhile, Solane's mobile application lets consumers browse through product assortment, pricing, and availability found in the showrooms near them. With just a few taps, app users can transact with the Solane showroom nearest to them, and checkout and pay through cash-on-delivery (COD). The app also lets users track their orders from order confirmation, all the way to delivery, and unlock, collect, and apply vouchers to avail of discounts.

''Soon, we will add options for payment methods upon checkout, and also launch app-exclusive offers and deals to further benefit customers who use the Solane app,'' Gonzales added.

The Solane mobile app is now available for both Android and iOS users. Customers can download it from their mobile app stores.

Even with the web ordering platform and mobile app catering to digitally-savvy consumers, the brand will be retaining its SMS channels, Hatid Bahay hotline, and Facebook page as options for customers who prefer the traditional process.

''Part of our commitment is to keep finding ways to serve our customers better, and we hope to achieve this by opening these additional platforms to provide more options for our customers and widen our reach as well,'' Gonzales concluded.

To stay updated on the brand's digital transformations, visit Solane's website or Facebook page.