Even during times of crisis, Filipinos are encouraged to continue investing as a means to gain financial security. Because if there is anything this situation has taught everyone is that having financial security is a good advantage whenever unexpected global emergencies happen.

This is the message that Lessandra highlights in its campaign Landing Great Returns.

Lessandra, a house and lot developer under Vista Land, emphasizes the importance of preparing for the future, especially for overseas Filipinos, even at a time of uncertainty.

''It is a cliche but, indeed, the best time to invest is always yesterday, and the next best time is now,'' said Lessandra Division Head Eduardo Aguilar. ''We cannot wait until everything is back to how it was before we start securing our future, more so if we have the opportunity to do so.''

In a bid to reconnect with investing Filipinos, the developer highlights its properties and communities as a lucrative investment option, leveraging on the strategic location of its projects, the continuous value appreciation of the land, and the income opportunity from property investment.

In its recent webinar, Lessandra discussed how overseas Filipinos could earn from their house and lots through property flipping and purposing it for business opportunities such as rentals and leases. It also highlighted that for Filipinos overseas, property investments could be an additional income source while they are abroad or be the replacement income source once they go back to the Philippines and retire.

The rental income opportunity is further backed by real estate platform Lamudi's report on the rental market released in August, which showed a stable demand in the rental market both in luxury and affordable properties. Notably, the report indicated that property seekers search for vacation destinations. Provinces have also recognized the demand from young professionals to work from scenic locations with plenty of outdoor amenities long term.

''One of the advantages of Lessandra communities is location. Our communities are not only close to progressive areas, close to major road networks and transport hubs, but also close to nature and tourist attractions. This offers a holistic living experience to residents and an attractive business opportunity for investors,'' Aguilar said.

With the mission to elevate Filipino lives through quality and affordable homes, the developer continues to expand its residential communities all over the country and has ventured to the vertical market with its condominium, Lessandra Storeys. Now, more than ever, it encourages Filipinos to invest their hard-earned money into platforms that would provide profitable returns, such as real estate, and secure their future.

To know more about Lessandra communities, visit its website or Facebook page.