Fashion is more than just the clothes seen on the runway, it is the sense of uniqueness in every individual. The world is the audience and the streets are the runway. What you wear speaks of who you are as a person, that is why some people take fashion seriously.

A country with a rich story and history also has a sense of fashion that has its own class and vibe.

That is why Filipino designers have the desire to share Filipino fashion in the international scene, to share not only the creativity of FIlipinos but the stories that make these works of arts alive.

To help bring light to the Filipino fashion scene, SM Supermalls officially opens its doors to hold the first regional leg of Filipino Fashion Fair. It will be held on February 25, 2023 to March 3, 2023 at the Atrium of SM Lanang Premier in Davao City. The event aims to celebrate Filipino design and make it accessible to the Mindanao shoppers.

The participating brands and designers for the seven-day pop-up of PFC in Davao include: Edgar Buyan, ORIAS, Jor-el Espina, Viña Romero, Debbie Co, PQLA by Puey Quiñones, Beatriz, Costa del Sol, Studio Regina Aquino, WYC, Egay Ayag, Vestido, Poivre, and limited pieces from the Paris collections of the fashX collective--Rajo Laurel and Dennis Lustico.

This diverse pool of creatives will sell their exclusive and unique works, from one-of pieces to ready-to-wear, and accessories. This event aims to help raise funds for the projects of the Philippine Fashion Coalition, as it continues its efforts to create a path and a future for its stakeholders. This activity also aims to support to the makers and artisans of an all-inclusive local fashion community in the areas of textiles, arts and craft, design, and creative services.

Philippine Fashion Coalition (PFC) aims to shape the Philippine fashion industry into a leading player in the international scene. The coalition unifies a group of creative visionaries representing the regions of Luzon, Visayas, and Mindanao, with a goal to standardize and develop the industry. Together with SM Supermalls, the two joined forces to help create a new marketplace that champions Filipino fashion designers in the Mindanao region, organized by private fashion trade organization fashX.

Through events such as these local fashion designers have the opportunity to showcase their talent, skills, experiences, and the country's exceptional story.

Aspiring beauticians and hairdressers at Davao also learned beauty tips and techniques from Ricky Reyes, President of PhilHair, which will help enable them complete the overall look of Filipino fashionistas.

"Iikutin ko ang buong Pilipinas para dalhin lamang sa mga practitioner, sa mga hairdresser, para matuto ang mga kababaihan, to stay in the good for the sake of the client,"shares Reyes.
(I will go around the Philippines to bring to practitioners, hairdressers, for women to learn to stay in the good for the sake of the client).

From doing business to endless shopping and awesome feasts, to world-class entertainment and festive moments in between – all may experience the best of Davao at SM City Davao and SM Lanang Premier.
Celebrations are made festive with large spaces that are fit for different tourism and lifestyle events.

Paving the MICE way

Since the Meetings, Incentive Travel, and Conventions and Exhibitions (MICE) Convention landed in Davao City in 2013, the city experiences a boom and bloom.

The opening of SM Lanang Premier in 2012 helped usher in large events such as MICECon as it brought with it the establishment of SMX Davao Convention Center — one of the biggest privately-owned and managed exhibition centers in Mindanao.

With an area spanning 7,853 square meters, SMX Davao Convention blazes the trail for fresh and exciting events and activities. It continues to offer opportunities to mount large conventions such as the recently concluded 50th Anniversary of the Integrated Bar of the Philippines last February 18. It is also one of the top-of-mind venues for entertainment events like the concerts of international artists Boyce Avenue and Simple Plan.

Blissful 'bleisure'

Combining work with fun fits in Davao City, especially in SM Lanang Premier where doing business meets leisure. The mall, apart from being the home of SMX Davao Convention Center, serves as a lifestyle destination that offers an elevated shopping experience, wide food choices, and Instagrammable spots.

Celebrating Culture, Uplifting Communities

With firm partnerships with different organizations, SM City Davao hosts different activations that aim to bring services and programs close to communities. Redevelopment is now underway to give shoppers an elevated and magical malling experience.

Photo source: SM Supermalls

Photo source: SM Supermalls

Photo source: SM Supermalls

Photo source: SM Supermalls

Aside from the exciting events in Davao, on March 16 to 19, the Filipino Fashion Fashion Fair 2023 will also commence events in Cebu. Cebuano and Filipino fashion fans may experience the fashion event right at the Queen City of the South.

To get updates about Filipino Fashion Fair 2023 Davao, connect with us on our Instagram pages via @officialfashx, @philippinefashioncoalition and @smlanangpremier and follow the hashtag #FilipinoFashionFair and #FilipinoFashionFairDavao.