For a lot of couples, Valentine's Day is the best excuse to be hopelessly, cheesily in love—even in public. You probably already have a Valentine's Day date planned out—most likely a fancy dinner with good food, wine, and lots of quality time.

But not everyone is free to express how they feel for their partners. Whether it is because of age, social status, or gender, a lot of young people do not feel that they can display affection with their significant other—even the act of holding hands can be dangerous for a lot of couples.

This Valentine's Day, Closeup, one of the leading toothpaste brands in the country, pledges to make love rule everywhere. It encourages people to choose love, let it rule unconditionally, and express it everywhere without being limited to the opinions of others.

For the many years that it has stood for closeness, Closeup has realized one thing—love happens in more ways than one. It strongly believes that everyone should be able to love who they love—no ifs, no buts, no rules. Thus, it came up with various avenues where everyone can express their freedom to love in the most relevant ways they possibly can.

It is a project you can easily participate in, too, to make V-Day extra meaningful this year. Closeup has partnered with Google Maps to create the "Where #LoveRules" Live Map. Just post a date selfie on your Facebook or Instagram account and talk about your sweet love story with your special someone. Don't forget to tag the location of your date, mention @closeupph, and use #LoveRules & #FreeToLove in the caption. You'll get to win lovely Valentine prizes such as a Private Fine Dining Dinner, a Vintage Plane Lounge Dinner, and a Sunset Garden Picnic.

Stay tuned for Zomato's promo later this month that will have the same set of mechanics and will pave the way for lovely Valentine prizes.

The act may seem simple but Closeup aims to make huge ripples—because even with one pin (or even two!), you can show that we can make love rule anywhere in the globe. See Closeup's official #FreetoLove website for more details.