AI can help companies gain competitive advantage, IT expert says

Competitive advantage, a technology expert said, is the biggest reason that companies are adapting artificial intelligence.

Artificial intelligence has been touted as one of the major challenges for information technology (IT) companies including business process outsourcing companies (BPO) in the Philippines, as well as abroad.

"The biggest reason why companies are adapting artificial intelligence is because of competitive advantage," said Mario Domingo, founder of Porfolio of Fintech and Healthcare Technology Ventures at the TELUS International Philippines Tech Room in November.

Across a hall of IT professionals in the country, the Tech Room event hosted by TELUS International Philippines brought together the leading tech experts across the globe to talk about the latest trends and solutions in the IT industry, and how companies like TELUS International Philippines utilize them for the benefit of a more flexible global community.

The IT industry, is among the many industries which will be largely be affected by the advent of AI, followed by customer service and BPO operations, then media and telecom companies, Domingo said.

While many fear that AI will disrupt operations in the Philippines and cause difficulties with employment, Domingo reassured that automation can help upgrade tech systems and make it easier for companies to provide services whilst maintaining a high-quality of output.

He even shared his own experience, as example, building an acoustics system that profiles ships and boats for the United States Navy, as well as leading the design and execution of the digital transformation of Globe Telecom, including its services Autoload Max and GCash, plus a customer profiling tool.

To maximize the benefits of automation, Domingo said companies who wish to invest in it should be guided by industry leaders.

"If you want to leverage on artificial intelligence, you have to be hosted by a larger company with a vision and the impetus to drive innovation forward," he said.

He added, IT professionals should be able to utilize AI with only three things in mind: an old problem that needs a new solution, the necessary big data, and the drive to innovate.

TELUS International Philippines is a leading BPO and IT outsourcing company in the country, and is known for its advocacy towards life and work balance for its employees and for providing high-quality BPO and IT outsourcing services to global brands in Canada, US and other European countries.

TELUS  International Philippines offers a wide array of career opportunities that span from BPO analysts, contact center agents, to IT professionals.

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