E-commerce platforms reinvent as PH economy opens up

ShopBack

Posted at Aug 03 2022 09:09 AM | Updated as of Aug 03 2022 02:47 PM

Panel discussion at the first-ever Spark Talks. (L-R) Prashant Kala, Regional Director, ShopBack; Nathalie Salcedo, Growth Lead, MetroMart; Amer Bakshi, Head of Strategic Partnerships, foodpanda PH; Karla Suguitan, Director of Brand and Community, edamama; MJ Legaspi, B2B Affiliate Marketing Lead, Lazada PH. Photo source: ABS-CBN News
Panel discussion at the first-ever Spark Talks. (L-R) Prashant Kala, Regional Director, ShopBack; Nathalie Salcedo, Growth Lead, MetroMart; Amer Bakshi, Head of Strategic Partnerships, foodpanda PH; Karla Suguitan, Director of Brand and Community, edamama; MJ Legaspi, B2B Affiliate Marketing Lead, Lazada PH. Photo source: ABS-CBN News

E-commerce platforms are geared with big, exciting innovations as the country opens up. 

ShopBack Philippines, one of the largest and fastest growing pre-shopping platforms, launched the first ever Spark Talks forum to discuss future-proofing and reinvention strategies.

ShopBack's Regional Director and General Manager Prashant Kala moderated the forum, underscoring how the platform is growing phenomenally in 2022. 

"Philippines, as a market, is now seeing a huge growth and diversification in terms of marketplaces," Kala said. "We are very keen and focused on giving users more choices and that has impacted on business growth as well."

Photo source: ShopBack
Photo source: ShopBack

With relaxed pandemic measures, more shoppers are going out to purchase their essentials. ShopBack recently added ShopBack Vouchers to their portfolio, where users can buy vouchers for online and offline partners. Shoppers can stack up on their savings as they get 10% cashback per spend.

Kala said one of ShopBack's upcoming features is the Watch List, where users can curate their own top 10 stores for easy shopping and smart spending.

At the Spark Talks forum, ShopBack's partners—industry experts from Lazada, foodpanda, edamama, and MetroMart—shared business strategies now that the economy is slowly opening up.

"It is actually the challenge of how to encourage people now to shop online and not to go out [for essentials]," Nathalie Salcedo, Growth Lead of MetroMart, said. 

MetroMart thrived at the height of the pandemic as one of the leading grocery delivery platforms in the Philippines. 

"Now, we are providing new products and establishing new partners to help us grow exponentially." Salcedo revealed that Metromart is looking to expand and penetrate more locations around the country. 

"One very big change also was that users have already created a habit to go out to purchase food," Amer Bakshi, foodpanda PH's Head of Strategic Partnerships, said. "But we also focused on creating better and new products outside food delivery—into groceries, PandaMart… [while] PandaPro [is] our subscription platform. Overall, we understood a lot of the users' habits and journeys, [and] what they would prefer, and at the same time, how we would enhance that." 

While more and more Filipinos are going out, parenting store edamama aims to elevate their top-notch services just as most parents are starting to throw in-person events again. 

"What we look to scale today and beyond is some of the products that we already have like the gift registry," Karla Suguitan, edamama's Director of Brand and Community, said. "So, for when you have baby showers or christenings, you can just really make a shopping list or gift registry at edamama and share it with the godmothers and godfathers. We will bring the gift directly to your doorstep—gift-wrapped and all." 

Suguitan also revealed their 'Subscribe and Save' plan. "It is a subscription model, which helps moms to never run out of things that they need—whether it is diapers, wipes, or baby powders. We would automate it for them. The products just come to their doorstep." 

Lazada, meanwhile, is looking to capitalize "all the vouchers and the best deals" on the much-awaited shopping season, including upcoming Singles Days this year (9.9, 10.10, 11.11, and 12.12). "We are also looking into ensuring quality convergence for the platform. That is why we have a close relationship with ShopBack," said MJ Legaspi, Lazada PH's B2B Affiliate Marketing Lead.

Panel discussion at the first-ever Spark Talks. Photo source: ABS-CBN News
Panel discussion at the first-ever Spark Talks. Photo source: ABS-CBN News

ShopBack joins forces with these brands to open more potential in terms of marketing and opportunities. 

In line with this, ShopBack Philippines celebrated its 7th anniversary in the Philippines with a bang with a global brand refresh underscored with its new tagline, "For The Wins." This new look translates the small wins on ShopBack's app and website into an elevated shopping experience. 

Through ShopBack, shoppers are given a portion of their spending back when they make an online purchase through the platform. To date, 5.2 million people have used ShopBack across 600 merchants in the platform. It has returned around P927 million cash back to its users since its launch in 2015. 

ShopBack’s brand refresh. Photo source: ShopBack
ShopBack’s brand refresh. Photo source: ShopBack

ShopBack is also preparing for their next exciting offering. 

"Since our launch in 2015, our primary goal has always been to delight our customers by empowering them to be smarter shoppers. This is why we always aim to give the best deals and launch new products or features that influence them to make the most ideal purchasing decisions. With travel resurgence, new brands onboard, and vouchers being launched - we are happy to continue serving our Filipino customers in the years to come," Kala said.

ShopBack believes in the power of small wins, highlighting the best prices and offers while customers pay easily and get rewards for shopping. 

To learn more, visit ShopBack's website.

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