MANILA (UPDATE) - ACE Hardware is washing its hands of a Facebook event that has gone viral online.

The Facebook event, dubbed as Suntukan Sa Ace Hardware, schedules a brawl at the hardware store branch in SM City Lucena in Quezon on April 15th. It's unclear how the Facebook event started, though the page indicates that it was created by a Facebook user whose name is not safe for work.

In a statement sent to ABS-CBN News, ACE Hardware said it did not organize the event.

"We appreciate the excitement created by the April 15 'Suntukan sa Ace Hardware' Facebook. However, we do not encourage this type of digital publicity. No such event was organized by ACE Hardware in SM City Lucena or any of our branches," the company said.

The event has become talk of the town by netizens in the last two days, with fake celebrity accounts adding to the discussion. As of posting, more than 54,000 Facebook users have said they are going to the event while around 36,000 have expressed interest.