|"Princess and I" star Daniel Padilla is the first celebrity endorser of KFC. Photo: Handout
MANILA, Philippines – It seems that the Philippine franchises of the biggest fast food brands are slowly recognizing the power of young leading men.
Just last year, global fast food giant McDonald’s tapped Kapamilya actor Xian Lim to be its celebrity endorser, putting him alongside big stars like Sharon Cuneta, Manny Pacquiao and, just recently, Nonito Donaire. This made him one of the youngest McDonald’s celebrity endorsers in the country.
Performing a slower arrangement of the hit song “Walking on Sunshine” by Katrina and the Waves, Lim promoted summer refreshments called the McFloat, which consisted of a carbonated drink and soft serve ice cream.
Just recently, Kentucky Fried Chicken tapped a good-looking actor who also has a singing career – Daniel Padilla.
Known primarily as the leading man of “Princess and I” star Kathryn Bernardo, Padilla is the first celebrity face of KFC in the Philippines. Specifically, Padilla endorses the brand’s “Streetwise” offerings, which consist of cheaper snack alternatives such as Crispy Fries for P20 per order.
KFC said it picked Padilla as its first celebrity endorser not only because of his popularity, but also because he knows how to spend money wisely.
“As a kid, I could’ve taken the school bus but I preferred walking with my friends or taking the tricycle going to school,” said Padilla, who is the nephew of action star Robin Padilla. “It was more economical and we saved up on the transportation fare.”
“I know how hard it is to earn a living these days,” Padilla added. “I would never go on a spending spree just because I’m already earning. I continue to consult my mother on finances and I always think over planned purchases many times before acting on it.”
Asked how he can impress a girl without spending too much, the young actor said: “While a girl might be blown away by a really expensive gift, I believe that they equally value the creative, thoughtful gifts that have nothing to do with the amount on the price tag…It’s the things that money can’t buy which sometimes mean more and stay longer in her.”
Jollibee, the country’s homegrown fast food giant, was the first to tap young leading men to endorse its products. Two of its most recent celebrity endorsers include Lim’s co-star in “Ina, Kapatid, Anak,” Enchong Dee, and “Budoy” star Gerald Anderson.
Pizza chain Greenwich, which is also owned by Jollibee, has box office king John Lloyd Cruz as one of its main endorsers.
Max’s restaurant, meanwhile, recently got “Juan dela Cruz” lead star Coco Martin as its celebrity endorser. Martin happened to be a former waiter of Max’s, which specializes in fried chicken.