MANILA - ABS-CBN, the Philippines' leading media and entertainment company, is set to deliver real-time and all-out news coverage on its various platforms as 55 million Filipinos elect 18,000 new government officials on Monday's polls.

The Halalan 2016 marathon coverage will begin 5 a.m. Monday, May 9, on ABS-CBN and will continue until 11:30 a.m. Tuesday, May 10.

Blow-by-blow news stories will also be available on DZMM Radyo Patrol 630; ANC, the ABS-CBN News Channel; and online via news.abs-cbn.com.

After the polls close, the latest tally of votes from the Comelec may be accessed through ABS-CBN's special page halalanresults.abs-cbn.com.

The public may search for the tally of votes using the names of candidates or their polling location as keywords.

A live stream of the ABS-CBN, DZMM and ANC marathon coverage will also be displayed on the home page of news.abs-cbn.com.

SOCIAL MEDIA

ABS-CBN has also entered groundbreaking partnerships with social networking giants Facebook and Twitter to provide live updates for Halalan 2016 on social media and harness online conversations.

For the first time, Twitter, will be utilized to deliver the latest, personalized national election results.

On the evening of May 9, after the polls close, any Twitter user with a public account can tweet @ABSCBNNews with the hashtag #HalalanResults to get a quick, personalized and automated card featuring the latest results for the presidential, vice presidential, senatorial, and party-list races.

The reply will contain the latest vote count per candidate and the percentage of votes counted, based on data that will be directly sourced from the Comelec server.

Ging Reyes, head of ABS-CBN News, said: "This partnership with Twitter is in line with ABS-CBN News' mission to bring news and information to every Filipino wherever they are, in the quickest, most efficient way possible."

"We've been using social media to reach and engage our audience, but this new partnership with Twitter takes it to the next level. This time, we will be able to keep people updated as the whole nation awaits the official results of the polls," she added.

Facebook, meanwhile, will be providing summaries of real-time data culled from issues and candidates being mentioned in conversations on its platform. These may include what citizens are talking about on election day, and where the conversations are taking place.

The data is aggregated and de-personalized, which means no personal data is revealed.

Reyes said: "It's important to highlight the conversations online, which represent the views of hundreds of thousands of Filipinos. Incorporating social media listening in our coverage is our way of showing that we value the voice of the people, especially at this critical time in our country's history."

Facebook's Ken Teh said 229 million Facebook interactions on the Philippines elections were generated by more than 20.8 million people.

ABS-CBN first featured Facebook data during its vice presidential candidate debate April 17, and a week later during the Comelec debate mounted by the media firm and its partners.