Why foreigners love Kapamilya shows

ABS-CBN News

Posted at Nov 20 2015 05:31 AM

MANILA - It's a powerful scene steeped in the history of Philippine television.

Amor, portrayed by actress Eula Valdez in the original version of "Pangako Sa 'Yo," comes across a newspaper announcement of Eduardo and Claudia's wedding. Furious, she then swore: "Matitikman niyo ang batas ng alipin!"

That's just one of the many unforgettable lines littered across decades of Pinoy teleseryes. Such lines have also become part of the television culture of other countries around Asia and Europe.

Take for example the morning soap "Be Careful with My Heart" and the primetime drama "Bridges of Love," which are a big hit in Vietnam and Spain, respectively.

Even the French has taken a liking for shows such as the critically acclaimed "Kay Tagal Kitang Hinintay."

Liza Soberano and Enrique Gil, meanwhile, found a devout following in Kazakhstan due to their work in "Forevermore."

But perhaps, at least terms of popularity abroad, only a few local shows can compete with the aforementioned original "Pangako Sa 'Yo," which has enjoyed four re-runs in Malaysia.

According to ABS-CBN's Acquisitons Head Leng Raymundo, there is a simple explanation why many outside the country love Filipino teleseryes.

"Nagugustuhan nila 'yung optimism ng Pilipino, nagugustuhan nila 'yung positive values --the way we mount our love stories lalo na ngayon, 'yung kilig ay hindi nawawala," she said.

And much like the years before, this connection with foreign audiences has been recognized at the 43rd International Emmy Awards, which will take place in New York City on November 23.

ABS-CBN President and Chief Executive Officer (CEO) Santos-Concio will preside over this year's Gala wherein the International Academy will recognize excellence in television.

(READ: Charo Santos-Concio honored to chair International Emmy Awards Gala

Kapamilya actor Piolo Pascual will also be at the event as the first ever Filipino presenter at the grand awards ceremony, while Raymundo will, for the second time, be part of the judging panel.

"It's a sense of pride kasi nakikilala ka, nare-recognize ka at nalalaman nila na magaling ang Pilipino," said Raymundo.