MANILA – ABS-CBN continues to be the top TV network of choice among households nationwide for the month of September.
According to the data provided by Kantar Media, the network registered an average audience of 47% or 14 percentage points higher than GMA’s 33% last month.
ABS-CBN likewise ruled primetime (6 p.m.-12 midnight) with an average share of 51%, a whopping 20-percentage-point lead over GMA’s 31%.
Primetime is said to be the most important block because it’s when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also led other networks in other time blocks such as the morning block (6 a.m.-12 noon), where it scored an average audience share of 40% versus GMA’s 31%; the noontime block (12 noon-3 p.m.), where it hit 47% versus GMA’s 35%, and in the afternoon block (3 p.m.-6 p.m.), where it registered 43% versus GMA’s 39%.
The Kapamilya network also kept its total day lead in other areas such as Total Luzon where it logged 43% versus GMA’s 36%, in Total Visayas with 54% versus GMA’s 27%; and in Total Mindanao with 54% versus GMA’s 30%.
Furthermore, nine Kapamilya shows made it to the top 10 most watched programs in national urban and rural homes. They are the following:
• FPJ's Ang Probinsyano - 40.2%
• La Luna Sangre - 35.2%
• TV Patrol - 33.8%
• Little Big Shots - 33.3%
• Maalaala Mo Kaya - 30.1%
• Wansapanataym - 27.8%
• Wildflower - 25.3%
• Home Sweetie Home - 23.7%
• Goin’ Bulilit - 21.2%