MANILA – Mobile streaming service VIU enters the Philippine market on Tuesday, hoping to tap Filipinos’ penchant for Korean and Japanese entertainment, a company executive said.

VIU, which operates in Hong Kong, Singapore, Malaysia and Indonesia, hopes to grow its four-million strong active user base in the Philippines, where up to 70 percent of the streaming market consumes Korean content, said Janice Lee, managing director at VIU parent PCCI Media Group.

“We feel it’s a very ripe market for us to come into and offer more diverse content to the audience of the Philippines,” Lee told ANC's "Market Edge with Cathy Yang."

Lee said content on VIU are available to stream with subtitles in as fast as four hours after they air.

“That’s going to be our edge in capturing the fans online,” she said.

Lee said VIU is adapting to slow internet connections in the Philippines by making their content downloadable.

VIU is entering a market where its rivals have partnered with telecom giants, HOOQ with Globe Telecom and iFlix with Philippine Long Distance Telephone Co.