MANILA (UPDATE) - Drivers of ride-hailing service Grab will no longer see a passenger's destination before accepting the booking starting Friday, April 27.

The destination masking feature of the app will initially be rolled out to a quarter of Grab drivers with historically low acceptance rate.

Grab Philippines country head Brian Cu said he expects fewer trip cancellations once the new feature rolls out.

Previously, drivers of Grab can see a passenger's destination and can decide whether to accept or reject the booking.

With the new feature, Grab said it will require its passenger to provide correct and complete account information.

On Monday, the company said it has sanctioned almost 500 drivers last week, following complaints of cancelled bookings.

• Grab sanctions 500 drivers over unjustified cancellations

Cu had also vowed to improve Grab's services amid several complaints posted online.

“We see every post and complaint. We apologize that our services fell short," Cu said.

"We have rolled out additional and stricter measures to address issues on cancellations and this is just the start. We promise to improve to provide the quality of service our passengers deserve,” he added.

The Land Transportation Franchising and Regulatory Board earlier said it will ask Grab to explain why its operations should not be suspended over the cancellation of rides by some drivers.

• LTFRB to summon Grab over cancelled rides

-report from Jacque Manabat, ABS-CBN News