How can public opinion reshape communication strategies?

ABS-CBN News

Posted at Sep 21 2019 04:07 PM

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In the era of always-on connectivity and citizen journalism, the weight of public opinion does not only affect political and social discourse, but also brand identities, and the field of public relations.

Ana Pista, External Vice President of the Public Relations Society of the Philippines, and Fiona Cassidy, Board Chairman of the Public Relations Institute of New Zealand, share their insights on how public opinion can reshape communication strategies.