'Bandwagon effect' of surveys on voters only a 'myth,' says Pulse president


Posted at Apr 24 2019 02:05 PM

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MANILA - Only a "small proportion" of respondents of Pulse Asia's post-election survey said their voting decision was influenced by the early preference lists, the president of pollster Pulse Asia said Wednesday.

Ronald Holmes said respondents said news reports, particularly those that aired on television, contributed most to their decision. Advertisements in various platforms also influence voters, he said.

"Surveys largely, relative to those other factors that may influence their vote, would have little impact," he told ANC's Early Edition.

"It’s more of a myth and I know of studies in other countries that basically refute that particular belief, that there’s a bandwagon or a snowball effect," he said.