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“All the glitz in the cosmetic industry will fade,” says VMV Hypoallergenics CEO Laura Verallo-De Bertotto. That’s why they take pride in being the only brand in the industry to have a rating system on skin safety, backed by more than 80 papers on peer-reviewed medical journals.

In this ANC Shoptalk episode, Verallo-De Bertotto talks about how the company has managed to innovate but stay true to its core branding.