Boosting branding of Asian companies

ABS-CBN News

Posted at Sep 28 2019 02:35 PM

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In Interbrand's Best Global Brands of 2018, only two -- Toyota and Samsung -- out of the top 10 companies were Asian. While Asian brands are known for reliable products, consumers still tend to lean toward brands from the west.

Branding experts from the Philippine Association of National Advertisers Chito Maniago and Viki Herrera-Encarnacion share their insights on how Asian businesses can step up their branding game.