Millennials, Gen Z seen to drive digital transformation in PH


Posted at Mar 22 2019 12:19 PM

Watch more on iWantTFC

MANILA – The younger generation's demand for instant services will fuel the digital transformation in the country, an analyst said Friday. 

Millennials, or those born between 1981 and 1996, as well as the succeeding Generation Z are the true “digital natives,” said Hungry Workhorse Consulting president and CEO Reynaldo Lugtu Jr.

“GenZ will drive change because they will demand instant messages, instant response, instant services. It's all instant because they’re used to that mode of getting the service they have,” Lugtu said. 

Globe Telecom and UnionBank are among companies that have stepped up in their digital transformation due to the push from their leaders to digitize, he said.