How did Pacquiao-Vargas do on pay-per-view?


Posted at Nov 16 2016 06:34 PM

Manny Pacquiao celebrates his unanimous-decision victory over Jessie Vargas to win the WBO welterweight championship title at the Thomas & Mack Center in Las Vegas, Nevada. Ethan Miller, Getty Images/AFP

The pay-per-view numbers for the Manny Pacquiao-Jessie Vargas fight are already in and boxing promoter Bob Arum is pleased.

Despite Vargas's lack of star power, the Top Rank Inc. chief said the WBO welterweight title bout raked in around 300,000 pay-per-view buys.

“They’re still coming in,” Arum said in RingTV. “It’s harder to get without HBO. But (it's) about where the Bradley numbers are, around the same, a little over 300 (thousand). The numbers are what the numbers are.”

The fight was broadcast by Top Rank itself, doing away with HBO PPV after the premier cable network refused the November 5 fight date.

“I think it’s a good number,” Arum said.

Although it still pales to the 4.4 million pay-per-view buys for Pacquiao's bout with Floyd Mayweather Jr., Arum still considers it a commercial success.

“We’re pleased with it in the way we set it up. Everybody made a payday. You can’t expect in this environment to hit a home run every time. We’re up against the election, which meant that DirectTV and Dish and the cable systems are running election ads. But again, as long as you get a single or a double — fighters are happy with that,” Arum explained.

Arum said Top Rank is now considering producing more pay-per-view events, adding that he will keep Brian Kenny, Stephen A. Smith and Timothy Bradley for future telecasts.

“We’d have to evaluate that. Certainly I love Stephen A. Smith and Bradley is terrific,” he said.

Pacquiao outclassed the younger Vargas during their 12-round title tiff, knocking the Mexican-American down in the second round to reclaim the WBO title. The fight was considered the Filipino's “comeback” as he briefly retired from fighting shortly before the May elections.

Arum is now apparently setting up the Filipino superstar for a rematch against Mayweather after the first bout generated over $400 million in pay-per-view revenue. 

(For more sports coverage, visit the ABS-CBN Sports website.)