Hado Pilipinas launched in bid to introduce techno sports to PH market

Angela Coloma, ABS-CBN News

Posted at Aug 15 2019 05:31 PM

The game is a non-contact sport played by 6 players (three per team) with a person-versus-person (PvP) style of gameplay. Angela Coloma, ABS-CBN News.

MANILA -- Blending dodgeball with augmented reality, ABS-CBN on Thursday launched Hado Pilipinas, a techno sport merging digital sports with physical activity.

Hado Pilipinas is an adaptation of the Japanese game Hado (meaning to vibrate in Nihonggo).

The game has since been adapted by other countries such as China, Singapore, Taiwan, South Korea, Malaysia, the United Kingdom and the United States.

The game is a non-contact sport played by 6 players (three per team) with a person-versus-person (PvP) style of gameplay.

Some of the attributions players could choose from. Angela Coloma, ABS-CBN News


Before the game starts, players will be asked to wear an AR device, which has a phone inserted inside, and a side-arm apparatus where players can select attributions to their liking.

Players will be given 6 attribution points, and can be made to choose which among the four attributions to maximize. Among these are bullet speed, bullet scale, charge speed, and shield strength.

Teams will have 80 seconds to compete in a prescribed arena, and will be allowed to throw energy balls at their opponents while protecting themselves with shields.

Points will be determined by the number of knockouts in the match, four hits by an opponent equate to one knock out.

The team who could rack up the most knockouts wins the match. But if the 80 seconds run out and both teams are tied, there will be an overtime match where the first team who earns a knockout wins.

Apple devices were used as they are "more stable" to use in AR games, Mark Coloma of the ABS-CBN Studio Experience said in a press conference Thursday.

"There are a lot of AR devices out there which are more high-grade and professional devices but this is, in fact, more stable. If you are moving around, jumping, and you drop one of those devices, wala na. And those devices are not designed for sport," he said.

The app, however, is not available on the App Store and is only for exclusive use.


For Hado CEO Hiroshi Fukuda, since the Philippines is a "growing country," he saw it fit to run an adaptation of their PvP game.

"The Philippines is obviously a growing country so in terms of finance and economy we’re gonna grow the market in the Philippines together," Fukuda said in Japanese to ABS-CBN News through a translator.

"It is very fortunate to find a partner like ABS-CBN because this is a big media company in the country. With their help we could grow the population of Hado in this country," he added.

The Hado Pilipinas team is currently making rounds in NCAA schools in hopes of encouraging students to form teams of their own.

Intra-school tournaments will then be held to determine who gets to compete in an inter-school tournament between all NCAA schools which will be televised beginning August 25.

The winner of the tournament will receive an all-expense paid trip to Japan and a chance to represent the country at the Hado World Cup Tournament, where a cash prize of 2 million yen (almost P1 million) awaits.

ABS-CBN Themed Experiences head Cookie Bartolome said they also plan to create the game as a family-oriented sport, as ABS-CBN seeks to set shop a Hado Pilipinas Camp inside the compound.

She added that they want to set-up a standalone store in the near future and possibly forge partnerships with malls to bring the experience closer to families.

This is to introduce techno sports such as Hado to a wider market, she added.

"You don’t have to be an athlete to play Hado. It does not have the restriction, for instance, basketball, may height requirement or at least may advantage 'pag may height ka, o sa volleyball, di ba. So 'yung playing field nagiging mas patas," Bartolome said.

They also look forward to expanding the tournament format, citing that Japan holds Hado tournaments every season of the year.

"Puwede naming i-adopt iyong format na iyon pero sana tinitingnan namin baka doing regional finals, having the regions compete so they could own Hado teams around the Philippines," Bartolome said.

For more sports coverage, visit the ABS-CBN Sports website.