New Orleans Pelicans guard Jrue Holiday will donate the remainder of his salary for the 2020 NBA season to causes promoting social justice, he announced on Wednesday.
Specifically, Holiday and his wife, former US women's national team star Lauren Holiday (née Cheney), will launch the Jrue and Lauren Holiday Social Justice Impact Fund.
Holiday's remaining salary for the season amounts to $5.3 million. A bulk of the funds will go to non-profit organizations in New Orleans, Los Angeles and Compton, and Indianapolis.
The initiative "will support local Black-led non-profit organizations, city-wide initiatives that seek to bring about equitable outcomes for Black and Brown communities, and historically Black colleges and universities of higher education in New Orleans, the Los Angeles area, and Indianapolis."
The Holidays chose the cities that they have "personal and heartfelt connections to." Los Angeles and Indianapolis are Jrue and Lauren's hometowns, respectively; the couple also played for University of California-Los Angeles in college. New Orleans is "the place they now call home."
The couple announced that they have already partnered with local organizations and leaders, including the mayors of New Orleans, Los Angeles, Compton, and Indianapolis.
Speaking to ESPN, Holiday said he and his wife came to the decision as they wanted to "further this movement."
"We want to make an impact. God has blessed us with so much. We know a couple of things that are important are time and money, and right now, we have both," said Holiday, a 10-year NBA veteran and a one-time All-Star.
"To be able to give away our money to help further this movement and Black-owned businesses that have taken a hit in COVID-19, to us, it felt like the perfect time and opportunity," he added.
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