MANILA, Philippines -- ONE Championship's commercial partnership with TUMI will expand to a special branded challenge during the first season of The Apprentice: ONE Championship Edition, which will deliver the perfect companion for esports athletes -- a luxury gaming bag.
Together with ONE Esports, TUMI's global design team will challenge the show's contestants to help design, market, and launch the ultimate luxury gaming bag in an episode of the series.
To bring the bag to life, contestants will work with TUMI to leverage the brand's functionality, performance, and design to create a product catered to the needs of gamers on the go.
TUMI and ONE Championship will also partner on additional marketing efforts to promote the new initiative, which will eventually be sold to the public.
"We are excited to support TUMI's entrance to the gaming world," said Carlos Alimurung, CEO of ONE Esports. "We are thrilled to use The Apprentice: ONE Championship Edition to facilitate cutting-edge innovation and work with TUMI to bring a compelling product to the market that will strongly resonate with esports athletes."
"We look forward to seeing the innovative designs and out-of-the-box marketing launch plans the contestants come up with to elevate the journeys of gamers around the world," said Victor Sanz, TUMI Creative Director.
The Apprentice: ONE Championship Edition is scheduled for release and distribution in the fourth quarter of 2020.
Sixteen contestants, handpicked from around the world, will compete in a high-stakes game of business and physical challenges. The winner will receive a $250,000 job offer to work directly under ONE Championship chairman Chatri Sityodtong for a year as his protege in Singapore.
A total of 12 chief executives -- one per episode -- will be featured as guest judges alongside Sityodtong. The business competitions will focus on a variety of real-world problems and industries.
Meanwhile, the physical challenges will be graced by world champions from ONE Championship, where contestants will aim to outshine them in feats of athletic ability and endurance.
(For more sports coverage, visit the ABS-CBN Sports website).