SEAOIL Philippines, the largest independent oil company, recently bagged the “Franchise Marketing Campaign of the Year Award” at the 2009 Franchise Excellence Awards (FEA) ceremonies. The FEA is considered the most prestigious award-giving body in the Philippine franchising industry. The event was organized by the Philippine Franchise Association (PFA) with the Department of Trade and Industry (DTI), Philippine Chamber of Commerce and Industry (PCCI), and the Philippine Retailers Association (PRA). The award recognized SEAOIL’s over-all performance in the areas of growth and financial performance, profitability, effectiveness of the franchise, sales and marketing programs, operating system, corporate social responsibility (CSR), as well as ethical practices and reputation. Last year, SEAOIL was elevated to the Franchise Excellence Awards (FEA) Hall of Fame when it was cited the "Outstanding Filipino Franchise of the Year”. (L-R): Ms. Bing Limjoco, PFA Chairman; Mr. Francis Glenn Yu, SEAOIL President; Mr. Art Cruz, SEAOIL Marketing Director; and Mr. Robert Trota, PFA President.