Less sex, more viewers: Pandemic boosts Mexico's flagging telenovelas
Updated as of Aug 12 12:12 PM
After decades of reigning supreme over prime-time slots, telenovelas, the country’s iconic soap operas, were losing viewers. Industry executives declared them obsolete, too corny and simplistic to compete with higher-brow, higher-budget shows. Now, thanks partly to the pandemic, the telenovela is roaring back.
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