MANILA - The sudden rise of Ilocos Norte Governor Imee Marcos in the recent Pulse Asia senatorial survey was not due to "an increase of her voting support," the research firm's president said.
The daughter of the late dictator Ferdinand Marcos climbed to the 8th spot in Pulse Asia's September senatorial preferences survey, up 6 spots from her 14th place finish in the June survey.
"It's not so much an increase of her voting support. It's the decline in terms of the voting support for the others who were ahead of her in the past," Pulse Asia President Ronnie Holmes told ANC's Beyond Politics.
"We saw a decline in terms of the pre-election support for the other candidates who were much more ahead of her in term of the ranking," he said.
Among those who used to rank higher than Marcos but slid down the list in the recent survey are incumbent Senators Aquilino Pimentel III, JV Ejercito and Bam Aquino, former senators Lito Lapid and Sergio Osmeña, as well as former Philippine National Police Chief Ronald dela Rosa.
"Since the support [for Imee] remains generally stable, her rank also became higher," Holmes said.
Dela Rosa had less media mileage after he retired as chief of police and was reassigned as the head of the Bureau of Corrections, Holmes noted.
"Although he holds a position now, it's not as prominent as the position he used to have," he said.
Ejercito sank in the survey while his half-brother, former Senator Jinggoy Estrada, remained in the top 7 spots.
Ejercito attributed the rank change to him dropping Estrada, which had better name recall.
"Maybe people are able to discern that it might be better to select who among them that they would put in the institution," Holmes said.
The ranking will greatly vary as election day is still about 8 months away, he said.
Catch the full interview on Beyond Politics, September 25 at 7:30 p.m. on ANC.