MANILA - President Rodrigo Duterte's first public service announcements (PSAs) on the dangers of illegal drug use, will be shown for free by SM Cinema and media giant ABS-CBN Corporation, Malacañang said Sunday.
Presidential Communications Secretary Martin Andanar said the PSAs were created by award-winning director Brillante Mendoza, who earlier supervised the cinematography of Duterte's first State of the Nation Address (SONA).
Andanar said four of the anti-drug ads are 30-seconds long while another two lasts for two and half minutes.
According to Andanar, SM Cinemas has committed to show the longer ads in its 300 theaters nationwide.
ABS-CBN chairman Eugenio "Gabby" Lopez III and his sister, Environment Secretary Gina Lopez, meanwhile, have promised to air the 30-second ads for free.
Andanar said Mendoza rendered his services for the ad, pro bono.
"Alam po natin na kapag nagpapagawa ng isang 30-seconder 'yung mga malalaking ahensya ay umaabot po ang gastos ng halos apat na milyon ang isang 30-seconder. Napaka-mahal niyan," he said.
[We know that big agencies spend about P4 milyon for a 30-secoder ad. That's too expensive. ]
"Pero, ang magandang balita ay ni singkong duling ay hindi po tayo siningil ni direktor Brillante Mendoza sa apat na 30-seconder na kanyang ginawa at ito po ay world-class."
[But the good news is Brillante Mendoza did not charge even a single cent for his four world-class, 30-seconder ads.]
Andanar said he has yet to talk with television networks GMA-7 and TV-5 regarding the PSAs, but he is confident that they will also support the ads.
State-run Radyo ng Bayan will air an audio version of the anti-drug advertisement which may also be carried by the Brigada Network, Radio Mindanao Network and Manila Broadcasting Company.