Advertising, marketing groups oppose FDCP-initiated production rules

Angel Movido, ABS-CBN News

Posted at Aug 04 2020 11:00 AM

The Association of the Accredited Advertising Agencies of the Philippines (4A’s) called on the Film Development Council of the Philippines to junk its joint administrative order on health and safety protocols for the conduct of film and audio visual production shoots and audiovisual activities during COVID-19 pandemic.

The order states that all scheduled production shoots (whether for film, TV, web and other audiovisual content) must be reported to labor department and FDCP at least 7 days before the production shoot day. The order also included the mandatory presence of a Occupational and Safety Officer and provision of isolation area in shoot venues.

Atty. Rafael Calinisan, 4A’s spokesperson, said FDCP has no regulatory power over the marketing and advertising industry. He added there were no consultations made by the FDCP with advertisers and marketers, prior to the issuance of the order

"Maling-mali ito. Apektado ang advertising [at] marketing, (This is very wrong. Advertising and marketing are affected.) actually anyone with audio visual component. Even the simple vlogger and influencer is affected. It’s totally wrong. Ano ba dahilan nito? (What is the reason for this?),” Calinisan told ABS-CBN News over the weekend.

“Nagulat kami rito, hindi kami kinonsulta. Hindi pupuwede ito gawin ng FDCP sa amin (sa industriya),” he added. 

(We got surprised. We weren't consulted on this. FDCP cannot do this to us.) 

Last Thursday, Senate President Vicente "Tito" Sotto III also called FDCP Chairman Liza Diño to suspend the FDCP’s administrative order, citing in a letter that the FDCP has gone 'overboard in its mandate'.

"It is not within the powers and functions of the FDCP to issue such an order affecting the entire audio-visual sector as it is not in any way related to and in the furtherance of, the purpose for which the agency was created- which is to promote and support the development and growth of the local film industry only,” Sotto said. 

The FDCP order on the health and safety rules for film and all other audio visual activities was enforced last June 7 through the backing of the Department of Health and the Department of Labor and Employment.

Calinisan said the FDCP’s issuance was "very creative’"and had perceived regularity after its support from the DOLE and the DOH.

"Nananawagan kami sa gobyerno partikular sa Office of the President, na sana imbestigahan ang ginagawa nitong FDCP. This is clearly a usurpation of authority ng FDCP sa ibang mga ahensya at industriya ng Pilipino," he said. 

(We would like to call on the government, particularly the Office of the President to hopefully investigate FDCP's actions. This is clearly an usurpation of authority to other agencies and Filipino industries.) 

"Secretary [Silvestre] Bello and Secretary [Francisco] Duque, paki-silip naman po and i-reevaluate po ninyo ang inyong supporta sa JAO na ito, ito ay mapaniil sa advertising and marketing industries,” he added. 

(Secretary [Silvestre] Bello and Secretary [Francisco] Duque, kindly look at this and reevaluate your support on this joint administrative order. This is oppressive for the advertising and marketing industries.) 

For 4A’s, this provision goes against the confidentiality of brand strategies being practiced by advertisers and marketers.

An influencers’ group said the order was "impractical" especially for smaller productions, audio visual creators and influencers.

Blogapalooza Director and influencer Ace Gapuz noted that under the new rules, vloggers will need to shell out more cash even for small shoots in the provinces despite the lower pay. 

"Para sa amin hindi necessary, kung sa regions, hindi naman ganun kalaki ang productions. Kumbaga ikinabubuhay na nga rin po ng mga vlogger namin sa iba’t ibang parts of the Philippines mukhang madadagdagan pa ang kanilang gastos," Gapuz said. 

(For us it is not necessary. Productions are not big in regions. Vloggers draw livelihood from different parts of the Philippines and they will have to shell out more cash.) 

"Yung kinikita pa nakaliit-liit nalang, gagamitin pa sa pagha-hire ng health officer, pagtatayo ng isolation facility. Sinasabi namin na unnecessary naman, lalo kung 2-3 production crew lang naman na nandoon." 

(The income is very small, and it will be used to hire health officers, install isolation facilities, which are unnecessary especially when there are only 2 to 3 members in the production crew.) 

Gapuz said vloggers and video creators have always adhered to the guidelines set by the DOH and DOLE.

“Hindi kami sang-ayon na magkaroon ng ganito on that very very small level, (We do not agree to have this in the very, very small level.)"

The Film Development Council of the Philippines chaired by Liza Diño earlier said in a statement to ABS-CBN News that the FDCP is not going beyond its mandate, citing the JAO is aimed at protecting all production workers during the pandemic.