'Super sale' in mall ends with irate shoppers, chaos


Posted at Oct 28 2014 09:50 PM | Updated as of Oct 25 2016 11:12 AM

MANILA - Police were called to deal with angry shoppers at a mall in Quezon City late Tuesday, after a smartphone company abruptly stopped its "super sale" hours before its scheduled end.

Hundreds of bargain-hunters who had flocked to a ZTE kiosk in SM City North EDSA, specifically for the "limited time offer," refused to leave after store managers announced that the particular branch ran out of units up for sale.

The company reportedly clarified that for each participating outlet only 100 units of the brand's Grand X2 L smartphone were part of the promo.

The Grand X2 L has a suggested retail price of P11,999, and was being offered at P1,999 as part of the bargain deal.

Several online websites reported the "crazy" sale, including the local arm of the search giant Yahoo. The report had no mention of the smartphone's limited quantities, but did note that the promo will only last from 2 p.m. to 6 p.m.

Around 200 people surrounded the ZTE kiosk Tuesday night, with several voicing out their frustrations at the company.

The kiosk was barricaded with steel bars. Store managers were seen offering freebies to try and calm down the crowd.

Members of the Quezon City Police Department were called to help defuse the tension.

A similar gathering of angry shoppers surrounded a ZTE kiosk located at SM City Sta. Mesa.

In an amateur video caught around 1 p.m. by Bayan Patroller Jhay Dacs, a man can be heard arguing with store managers regarding the mechanics of the said promo.

ZTE listed a total of seven participating outlets for the sale, namely: SM City Fairview, SM North EDSA, SM Southmall, SM Sta. Mesa, Tutuban Mall, Luckygold Plaza-Pasig, and GMall-Davao.

The sale was billed as a "special introductory price" for a touchscreen smartphone.

The Grand X2 L runs on the Android 4.2 Jellybean, and is powered by a quad-core 1.3 GHz and 1GB of RAM. It boasts a 5.5-inch qHD display, and has an expandable storage of up to 32GB. --Report from Zhander Cayabyab, DZMM