JV to Jinggoy: No to TV ad, yes to endorsement


Posted at Mar 22 2013 07:04 PM | Updated as of Mar 23 2013 03:04 AM

MANILA – San Juan Congressman and senatorial candidate Joseph Victor “JV” Ejercito confirmed Friday that he has rejected the offer of his half-brother, Sen. Jinggoy Estrada, to produce a TV ad that will endorse him in the May 2013 polls.

In a statement, Ejercito denied that he has rejected Estrada’s offer to endorse him in the May polls.

"Humihingi ako ng paumanhin kay Kuya Jinggoy kung ang naka-abot sa kanya ay ayoko ng endorsement nya. HINDI PO TOTOO ITO. Napa-abot po sa akin ang mungkahi na nagnanais siya na maglabas ng sariling advertisement para i-endorso ang aking kandidatura, sino po ba namang kandidato ang tatanggi sa ganun, lalo na at libre?” he said.

"Pero may mga bagay po na nagiging problema kung bakit hindi ito nagiging ganoon kadali."

The new controversy adds a new wrinkle in the relationship between the 2 siblings who are both sons of former President Joseph Estrada.  Ejercito earlier said some people compare his performance with Jinggoy’s, which fuels animosity.

The San Juan lawmaker cited 3 reasons why he cannot simply say yes to his half-brother’s offer to produce a TV ad for him.

The first, he said, is the airtime limit for political ads imposed by the Commission on Elections, which limits candidates’ ads to only 120 minutes for TV and 180 minutes for radio.

“If I go over the airtime limit, it might become a reason for Comelec to disqualify me,” he said.

He said the second reason why he turned down Estrada’s offer of a TV ad is that his own team had laid out a campaign plan even before the start of the official campaign period for national candidates. He noted that it was not easy to start changing their plans in the middle of the campaign.

He said the first phase of his campaign ads ran from February to March 11 and were well received. He said the next phase of his TV ads highlighted his platform “edukasyon at trabaho, para sa ginhawa ng bayan.”

Another TV ad on his candidacy will also start airing on April 10, he said.

Thirdly, Ejercito said that instead of his half-brother making his own ad, his campaign team suggested that Estrada just include his endorsement in the finished ads, which will be re-edited.

“Ang mungkahi ng aking campaign team, sa halip na gumawa ng isa pang bagong advertisement na baka maka-confuse sa messaging, ay sumama na lamang sana si Kuya Jinggoy na maging kabahagi ng mga natapos ng advertisement at gagawa na lamang ng second edited version,” he said.

Ejercito said he has already spoken to the ad agency about doing additional shoots to include Jinggoy. He said Estrada could also be included in his current TV ads that already include the endorsements of his father, former president Joseph Estrada, and Vice-President Jejomar Binay.

Ejercito said he is saddened that Jinggoy was offended by his alleged rejection to his offer of help.

"Ikinalulungkot ko po na sumama na naman ang loob ng aking Kuya Jinggoy. Pero wala po akong ganung intension,” he said.

He said that instead of producing a separate TV ad, Jinggoy could help his candidacy by calling a press conference to publicly declare his support for his candidacy. He said his half-brother could also ask local government executives to include his name in the sample ballot.