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Digital solutions, online marketing for tourism MSMEs

ABS-CBN News
Updated as of Jul 07 01:07 PM

Globe Business and ABS-CBN DASH conducted a webinar for business owners from all over the Philippines to see new tools and digital solutions that can help their food and tourism business bounce back. Read more »

Wanna write K-drama? KCC will host another webinar on K-drama scriptwriting

ABS-CBN News
Posted at Jun 20 11:40 PM

The Korean Cultural Center (KCC) in the Philippines will be hosting a free webinar on Korean drama scriptwriting and marketing. Read more »

Paano mag-advertise ng negosyo sa panahon ngayon?

ABS-CBN News
Posted at Jun 09 08:06 AM

Hindi kailangan gumastos ng malaki para ma-promote ang iyong negosyo. Minsan, kailangan mo lamang maging malikhain at gumamit ng mga bagong online tools tulad ng ABS-CBN DASH. Read more »

Business Mentor: Hiring the right employees for your business

Armando Bartolome
Posted at May 29 04:41 PM

The attitude of a person working for a specific business is extremely important because what they show to others is a reflection of the company. Therefore, hire a person with a positive perspective in life. Read more »

Facebook fights influence-for-hire campaigns

Agence France-Presse
Posted at May 07 05:03 AM

Facebook said Thursday that it had taken down nine deceptive online campaigns as marketing firms make a business of using fake accounts to sway opinions. Read more »

Mga hotel na balak gamiting COVID isolation sites, puno na ng naka-quarantine

ABS-CBN News
Updated as of Apr 07 09:07 PM

Inihayag ngayong Miyerkoles ng isang grupo ng mga may-ari ng hotel na puno na rin ang kanilang mga pasilidad kaya baka hindi rin magamit ag mga ito bilang treatment facility para sa mga may COVID-19. Read more »

SM ''Women at Work'' webinar arms entrepreneurs with tools to grow their business

SM Supermalls
Posted at Mar 23 01:03 PM

Create a roadmap for success, pivot your marketing, and understand your customer are just some of the lessons imparted on women entrepreneurs at the recent ''Women at Work'' webinar. Read more »

Filipinos urged to travel as hotels, resorts struggle to stay afloat

Gillan Ropero, ABS-CBN News
Updated as of Feb 14 07:32 PM

A group of hotels and resorts on Sunday urged Filipinos to travel as businesses struggle to stay afloat due to the COVID-19 pandemic.   Read more »

DASH lets small businesses advertise on ABS-CBN online network

ABS-CBN News
Updated as of Jan 19 05:30 PM

Small businesses, even the emerging home-based enterprises, can easily advertise across ABS-CBN's network through a do-it-yourself (DIY) advertising platform. Read more »

'Continuing education' of digital marketing in small businesses, marketers pushed by experts

ABS-CBN News
Updated as of Nov 29 09:56 AM

A group of advertisers in the Philippines is urging small and medium enterprises (SMEs) and large businesses to invest in "continuing education" on the ever-evolving digital marketing landscape to reach out to their markets who mostly have gone online since the pandemic began.  Read more »

Thumb-stopping, humaning, B4H: The strange language of modern marketing

Tiffany Hsu and Sapna Maheshwari, The New York Times
Posted at Nov 26 09:47 AM

Humaning, brand heat, B4H: Learn the latest terms from the world of marketing, where language is often twisted into new shapes. Read more »

Advertisers going 'digital', competing in 'attention economy': BBDO

ABS-CBN News
Posted at Nov 17 10:53 AM

David Guerrero of global advertising firm BBDO Guerrero said companies refocused their advertising and marketing efforts in the new normal -- from traditional print and broadcast channels to digital and social media channels. Read more »

Hotel group welcomes order for OWWA to pay P250-M in dues for hosting OFWs

ABS-CBN News
Posted at Nov 05 09:45 PM

A hotel industry group said it was banking on Labor Secretary Silvestre Bello’s order to the Overseas Workers Welfare Association to settle some P250 million in dues for hotels and resorts that were used as isolation centers for returning overseas Filipinos.    Read more »

Phoenix Petroleum eyes Southeast Asia expansion with Indonesian firm partnership

ABS-CBN News
Posted at Sep 10 01:19 PM

Phoenix Petroleum Philippines Inc said Thursday its board approved a plan to partner with the Singaporean unit of state owned PT Pertamina Indonesia for fuel product supply and other trading activities in Indonesia and the Philippines.  Read more »

THE DAY IN PHOTOS: July 17, 2020

ABS-CBN News
Posted at Jul 18 12:24 AM

Here are the big stories today in photos. Read more »

Shopping for farm fresh produce

George Calvelo, ABS-CBN News
Posted at Jul 17 05:30 PM

People purchase vegetables and other goods from a member of the Batangas City Rural Improvement Club Marketing Cooperative at the Harvest to Goodness weekend market in Eastwood, Quezon City on Friday.  Read more »

What marketers need to know about love

Robert Labayen
Posted at Jul 07 03:38 PM

A stronger emotional connection can be created when we put hard-sell aside from time to time.  Read more »

Have a plan, keep evolving: How influencers can survive COVID-19 crisis

ABS-CBN News
Updated as of May 06 01:05 AM

With the COVID-19 crisis causing people to stay at home and limiting opportunities for content creation, will influencers be able to survive? Read more »

How to be an influencer during pandemic times: Don't mention the virus

Sapna Maheshwar, The New York Times
Posted at Apr 20 03:52 PM

RewardStyle, which connects retail brands with thousands of Instagram personalities and bloggers, told influencers in an email March 30 that orders through its app, LikeToKnow.It, had surged. It encouraged users, who earn commissions on products they help sell, to “keep posting to capture this demand while using a softer approach to drive shopping.” Read more »

IMMAP inducts officers, eyes own podcast, publications

ABS-CBN News
Posted at Mar 04 11:37 PM

IMMAP plans include a podcast, publications, and several other projects advocating a more informed digital space.  Read more »