marketing | ABS-CBN News

Japan to crack down on influencers' stealth marketing

Kyodo News
Posted at Dec 26 12:46 PM

Japan is set to regulate stealth marketing, a practice in which companies pay influencers or celebrities to advertise a product or service under the guise of a genuine opinion. Read more »

New platform helps brands boost word-of-mouth marketing

Partipost Philippines
Updated as of Oct 28 05:02 PM

Brands bring opportunities to aspiring Filipino creators, thanks to this new influencer marketing platform. Read more »

Web 3.0 is next big thing in SE Asia tech: stakeholder

ABS-CBN News
Posted at Oct 13 02:36 PM

The growth of crypto exchanges in the region as well as the popularity of games like Axie Infinity were cited as examples of the emergence of Web 3.0. Read more »

Business Mentor: Tips to increase customer base

Armando Bartolome
Posted at Sep 10 09:03 AM

As your business moves forward, you also want the number of your customers to increase. There are many ways to do this. Read more »

Founder ng isang kumpanya sa Negros huli sa 'investment scam'

ABS-CBN News
Posted at Aug 28 12:11 AM

Isa sa mga itinuturong founder ng isang kompanya ng investment scheme, nahuli sa bisa ng warrant of arrest na may kaugnayan sa isinampang syndicated estafa sa Binalbagan, Negros Occidental. Read more »

Tulfo confronts DTI over alleged slow action vs scammers

Sherrie Ann Torres, ABS-CBN News
Posted at Aug 22 05:06 PM

Sen. Raffy Tulfo on Monday confronted DTI officials for allegedly 'ignoring' complaints of individuals duped by so-called networking marketing companies. Read more »

Research society defends Pulse Asia, SWS over survey doubts

ABS-CBN News
Updated as of May 09 05:13 AM

MORES on Sunday said it is standing behind Pulse Asia and Social Weather Stations amid doubts on their pre-election surveys. Read more »

Pulse Asia: On disinformation regarding our pre-election surveys

Ronald Holmes, Pulse Asia president
Posted at May 03 09:26 PM

We thank esteemed statistician, Dr. Romulo Virola, for taking the time in analyzing data from our surveys. Nonetheless, it is important to correct his assertions as regards the flaws in our surveys. Read more »

51 pct of Japan kids get 1st smartphone at elementary school age

Kyodo News
Posted at May 02 03:44 PM

Children in Japan are receiving their first smartphones at an increasingly early age, according to a recent survey. Read more »

Business Mentor: Does your business need a brand refresh?

Armando Bartolome
Posted at Apr 16 10:24 AM

After the economic uncertainties of the past three years, many brands need to make sure they can still entice customers to purchase their products and services. Read more »

How guerrilla marketing can boost brand awareness

Armando Bartolome
Posted at Apr 09 08:00 AM

Since it does not cost as much as traditional marketing tactics, your brand can have a higher return on investment. Read more »

Business Mentor: Creating a good brand story

Armando Bartolome
Posted at Apr 02 07:56 AM

On YouTube, a lot of brands have released videos that feel like short films, which promote the brand in subtler ways. Read more »

Kantar webinar aims to hone power of information

ABS-CBN News
Updated as of Mar 18 11:04 AM

Kantar is inviting young Filipino entrepreneurs to attend its webinar titled, ‘Welcome to the Era of Agile Market Research’ on Wednesday, March 23. Read more »

Business Mentor: Online strategies to build your brand

Armando Bartolome
Posted at Mar 05 09:01 AM

Are you looking for marketing tools that will increase brand awareness? Read more »

SEC orders Bacolod-based firm to stop 'illegal' investment scheme

Raffy Cabristante, ABS-CBN News
Posted at Mar 03 07:30 PM

A Bacolod City-based firm was ordered by the SEC to stop its 'illegal investment scheme' targeting individuals in Negros Occidental and the Western Visayas. Read more »

The dangers and solutions to pity marketing

Allister Roy S. Chua
Posted at Nov 11 01:07 AM

Pity marketing is borderline emotional blackmail, as someone can be guilt-tripped into buying something that does not really add value for them. Read more »

45 teams in IMMAP's Digital Young Creative contest

ABS-CBN News
Posted at Oct 12 06:28 PM

The winning team will represent the Philippines in the 2022 Cannes Lions International Festival of Creativity Young Lions competition. Read more »

To bounce back, hotels seek growth of domestic market

ABS-CBN News
Posted at Oct 09 03:39 PM

Philippine hotels are seeking growth of the domestic market as they slowly try to recover from the effects of the coronavirus pandemic. Read more »

Lyka should register as payment operator: BSP

ABS-CBN News
Posted at Oct 08 03:03 PM

Social media platform Lyka must register as a payments operator before it can resume operations, the Bangko Sentral ng Pilipinas said Friday. Read more »

PH hotels launch project to get Pinoys traveling again

Shiela Reyes, ABS-CBN News
Updated as of Sep 25 02:40 PM

With the theme “Go Safe, Go Tour: Walk and Talk with Us,” the second season of GPSTV features nine bite-sized episodes which are now streaming on GPSTV’s official Facebook and YouTube accounts. Read more »