Topic page on {?keyword?} | ABS-CBN News

IMMAP inducts officers, eyes own podcast, publications

ABS-CBN News
Posted at Mar 04 11:37 PM

IMMAP plans include a podcast, publications, and several other projects advocating a more informed digital space.  Read more »

Oversupply? Cordillera farmers blame veggie losses on lack of proper marketing system

Micaella Ilao, ABS-CBN News
Updated as of Mar 04 11:49 PM

The price drop is hurting sales of both farmers and traders in the region. Read more »

House OKs on 2nd reading 3 franchise bills

RG Cruz, ABS-CBN News
Posted at Mar 02 11:44 PM

The House of Representatives approved on second reading 3 franchise bills as it continued not to act on the franchise application of ABS-CBN Corporation, with 5 session days to go before it goes on a nearly 2-month break. Read more »

US SEC out for justice over Steven Seagal's cryptocurrency marketing

Chris Prentice, Reuters
Posted at Feb 28 06:40 AM

WASHINGTON (Reuters) - Steven Seagal, the star of action movies including “Above the Law” and “Out for Justice,” has agreed to pay $314,000 to resolve charges of “unlawfully touting” a cryptocurrency offering, the U.S. securities regulator said on Thursday. Read more »

This month, the Philippines will host the World Marketing Summit for the first time

Partner Feature
Posted at Feb 13 01:07 PM

Tackling the topic of 'Building Digital Economy through Marketing,' the global conference is set to attract a thousand participants. Its slate of speakers include distinguished scholars, professors, authors, executives, and even a former hacker. Read more »

Marketing experts convening for summit in PH

ABS-CBN News
Posted at Jan 28 09:38 PM

The World Marketing Summit will be held for the first time in the Philippines at Solaire Resort and Casino on Feb. 22, 2020.    Read more »

How digital marketing can help boost revenues of big companies, MSMEs

ABS-CBN News
Posted at Jan 17 06:08 PM

Monolith Growth Ventures founder Kenn Constales shares his insights on how digital marketing can help boost the revenues of big companies as well as micro, small and medium enterprises (MSMEs). Read more »

Everyone’s resolution is to drink more water in 2020

Catherine LeClair, The New York Times
Updated as of Jan 05 02:16 AM

Water is pretty boring, as far as beverages go. It doesn’t have a catchy jingle, a secret family recipe or even a taste, really. Yet people can’t seem to get enough of it. Read more »

Pampanga's lanterns transcend Christmas with Catriona Gray, digital marketing

Jamaine Punzalan, ABS-CBN News
Updated as of Nov 13 08:08 AM

Lantern-making is among many handicraft industries in Pampanga, north of the capital, which is also known for furniture and its rich Spanish-influenced cuisine. Read more »

'TV isn't going to die' and other insights on digital shift from ABS-CBN execs

Arlene Burgos, ABS-CBN News
Updated as of Oct 19 09:31 AM

Some things are not changing even as ABS-CBN is transforming itself in a highly digital environment. Read more »

Netflix's ex-manpower guru has tips on organizations' push to digital

James Amante, ABS-CBN News
Posted at Oct 17 07:46 AM

Ex-Netflix recruiter Patty McCord offered a methodology to help organizational transformation. Read more »

Silicon Valley visionaries headline DigiCon 2019

IMMAP / ABS-CBN News
Posted at Oct 14 06:34 PM

This year, the conference is featuring a breakthrough presentation that has inspired policy in many companies. Read more »

Navigate Mindanao: It’s time for the South to shine

Chrislen Bulosan, ABS-CBN News
Posted at Oct 11 12:42 PM

To understand Mindanaoans better means to use more effective ways to connect with them as target market or audience. Read more »

Conference to tackle how to do business in Mindanao

ABS-CBN News
Posted at Oct 04 09:49 PM

A first-of-its-kind immersive marketing conference is set to provide new marketing knowledge on Mindanao.  Read more »

Millennials feel 'entitled' while Gen-Z cares: advertising expert

ABS-CBN News
Posted at Oct 01 10:09 AM

The Internet and Mobile Marketing Association of the Philippines says managers now face the challenge of leading a diverse set of employees. In this interview with #ANCEarlyEdition, IMMAP director Margot Torres shares while millennials are often seen as a group with a sense of 'entitlement', it's different for Gen-Z or those born from 1995 onwards. Read more »

Stop using 'Xerox' when you mean 'copy', Japanese firm tells public in Philippines

ABS-CBN News
Updated as of Sep 19 10:36 PM

Xerox is not a verb or a common noun and should not be used to describe copying or copy services in general, Fuji Xerox Co. Ltd. said. Read more »

'Neat freak' Martha Stewart on success and waking up before 7 a.m.

Trishia Billones and Ivy Jean Vibar, ABS-CBN News
Updated as of Aug 20 09:57 PM

The 78-year-old founder of Martha Stewart Omnimedia spoke before the latest installment of the ANC Leadership Forum, a gathering of Filipino corporate and government executives. Read more »

This new super agency sees digital marketing as the way of the world

ANCX Staff
Updated as of Aug 07 06:09 PM

After buying out shares from the Havas Group, both Snapworx Digital Inc. and Mobxert Inc. combine to form the largest digital agency in the Philippines. Called Xiklab Digital, it wants to ignite creativity and innovation among its partners.  Read more »

'Like sex, masarap na ulit-ulitin': Angkas spiel for newbies goes viral

ABS-CBN News
Posted at Jul 31 11:54 AM

MANILA -Angkas' announcement of a promo code took social media by storm after they likened their service to sex. Read more »

Getting To Know The Marketing Guru

Armando Bartolome
Posted at Jun 29 09:13 AM

Entrepreneurs and aspiring entrepreneurs today are lucky to have people they can go to whenever they need guidance in handling their business. Read more »