News Articles on marketing

The dangers and solutions to pity marketing

Allister Roy S. Chua
Posted at Nov 11 01:07 AM

Pity marketing is borderline emotional blackmail, as someone can be guilt-tripped into buying something that does not really add value for them. Read more »

45 teams in IMMAP's Digital Young Creative contest

ABS-CBN News
Posted at Oct 12 06:28 PM

The winning team will represent the Philippines in the 2022 Cannes Lions International Festival of Creativity Young Lions competition. Read more »

To bounce back, hotels seek growth of domestic market

ABS-CBN News
Posted at Oct 09 03:39 PM

Philippine hotels are seeking growth of the domestic market as they slowly try to recover from the effects of the coronavirus pandemic. Read more »

Lyka should register as payment operator: BSP

ABS-CBN News
Posted at Oct 08 03:03 PM

Social media platform Lyka must register as a payments operator before it can resume operations, the Bangko Sentral ng Pilipinas said Friday. Read more »

PH hotels launch project to get Pinoys traveling again

Shiela Reyes, ABS-CBN News
Updated as of Sep 25 02:40 PM

With the theme “Go Safe, Go Tour: Walk and Talk with Us,” the second season of GPSTV features nine bite-sized episodes which are now streaming on GPSTV’s official Facebook and YouTube accounts. Read more »

Home-centric lifestyles to stay post-pandemic: Facebook

Art Fuentes, ABS-CBN News
Updated as of Sep 24 01:35 AM

Home-centric lifestyles in Southeast Asia will continue even after the pandemic recedes and movement restrictions are eased, Facebook said. Read more »

How to build long-term customer relationships online

Lazada
Updated as of Sep 08 02:03 PM

LazMall Brands Future Forum (BFF) 2021 shared how the platform continues to help brand partners grow in the eCommerce space. Read more »

Business Mentor: How to build a strong online presence

Armando Bartolome
Posted at Sep 04 08:05 AM

Entrepreneurs from earlier generations are continuously learning about the wonders of the internet. Read more »

Digital solutions, online marketing for tourism MSMEs

ABS-CBN News
Updated as of Jul 07 01:07 PM

Globe Business and ABS-CBN DASH conducted a webinar for business owners from all over the Philippines to see new tools and digital solutions that can help their food and tourism business bounce back. Read more »

Wanna write K-drama? KCC will host another webinar on K-drama scriptwriting

ABS-CBN News
Posted at Jun 20 11:40 PM

The Korean Cultural Center (KCC) in the Philippines will be hosting a free webinar on Korean drama scriptwriting and marketing. Read more »

Paano mag-advertise ng negosyo sa panahon ngayon?

ABS-CBN News
Posted at Jun 09 08:06 AM

Hindi kailangan gumastos ng malaki para ma-promote ang iyong negosyo. Minsan, kailangan mo lamang maging malikhain at gumamit ng mga bagong online tools tulad ng ABS-CBN DASH. Read more »

Business Mentor: Hiring the right employees for your business

Armando Bartolome
Posted at May 29 04:41 PM

The attitude of a person working for a specific business is extremely important because what they show to others is a reflection of the company. Therefore, hire a person with a positive perspective in life. Read more »

Facebook fights influence-for-hire campaigns

Agence France-Presse
Posted at May 07 05:03 AM

Facebook said Thursday that it had taken down nine deceptive online campaigns as marketing firms make a business of using fake accounts to sway opinions. Read more »

Mga hotel na balak gamiting COVID isolation sites, puno na ng naka-quarantine

ABS-CBN News
Updated as of Apr 07 09:07 PM

Inihayag ngayong Miyerkoles ng isang grupo ng mga may-ari ng hotel na puno na rin ang kanilang mga pasilidad kaya baka hindi rin magamit ag mga ito bilang treatment facility para sa mga may COVID-19. Read more »

SM ''Women at Work'' webinar arms entrepreneurs with tools to grow their business

SM Supermalls
Posted at Mar 23 01:03 PM

Create a roadmap for success, pivot your marketing, and understand your customer are just some of the lessons imparted on women entrepreneurs at the recent ''Women at Work'' webinar. Read more »

Filipinos urged to travel as hotels, resorts struggle to stay afloat

Gillan Ropero, ABS-CBN News
Updated as of Feb 14 07:32 PM

A group of hotels and resorts on Sunday urged Filipinos to travel as businesses struggle to stay afloat due to the COVID-19 pandemic. Read more »

DASH lets small businesses advertise on ABS-CBN online network

ABS-CBN News
Updated as of Jan 19 05:30 PM

Small businesses, even the emerging home-based enterprises, can easily advertise across ABS-CBN's network through a do-it-yourself (DIY) advertising platform. Read more »

'Continuing education' of digital marketing in small businesses, marketers pushed by experts

ABS-CBN News
Updated as of Nov 29 09:56 AM

A group of advertisers in the Philippines is urging small and medium enterprises (SMEs) and large businesses to invest in "continuing education" on the ever-evolving digital marketing landscape to reach out to their markets who mostly have gone online since the pandemic began. Read more »

Thumb-stopping, humaning, B4H: The strange language of modern marketing

Tiffany Hsu and Sapna Maheshwari, The New York Times
Posted at Nov 26 09:47 AM

Humaning, brand heat, B4H: Learn the latest terms from the world of marketing, where language is often twisted into new shapes. Read more »

Advertisers going 'digital', competing in 'attention economy': BBDO

ABS-CBN News
Posted at Nov 17 10:53 AM

David Guerrero of global advertising firm BBDO Guerrero said companies refocused their advertising and marketing efforts in the new normal -- from traditional print and broadcast channels to digital and social media channels. Read more »

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