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DASH lets small businesses advertise on ABS-CBN online network

ABS-CBN News
Updated as of Jan 19 05:30 PM

Small businesses, even the emerging home-based enterprises, can easily advertise across ABS-CBN's network through a do-it-yourself (DIY) advertising platform. Read more »

'Continuing education' of digital marketing in small businesses, marketers pushed by experts

ABS-CBN News
Updated as of Nov 29 09:56 AM

A group of advertisers in the Philippines is urging small and medium enterprises (SMEs) and large businesses to invest in "continuing education" on the ever-evolving digital marketing landscape to reach out to their markets who mostly have gone online since the pandemic began.  Read more »

Thumb-stopping, humaning, B4H: The strange language of modern marketing

Tiffany Hsu and Sapna Maheshwari, The New York Times
Posted at Nov 26 09:47 AM

Humaning, brand heat, B4H: Learn the latest terms from the world of marketing, where language is often twisted into new shapes. Read more »

Advertisers going 'digital', competing in 'attention economy': BBDO

ABS-CBN News
Posted at Nov 17 10:53 AM

David Guerrero of global advertising firm BBDO Guerrero said companies refocused their advertising and marketing efforts in the new normal -- from traditional print and broadcast channels to digital and social media channels. Read more »

Hotel group welcomes order for OWWA to pay P250-M in dues for hosting OFWs

ABS-CBN News
Posted at Nov 05 09:45 PM

A hotel industry group said it was banking on Labor Secretary Silvestre Bello’s order to the Overseas Workers Welfare Association to settle some P250 million in dues for hotels and resorts that were used as isolation centers for returning overseas Filipinos.    Read more »

Phoenix Petroleum eyes Southeast Asia expansion with Indonesian firm partnership

ABS-CBN News
Posted at Sep 10 01:19 PM

Phoenix Petroleum Philippines Inc said Thursday its board approved a plan to partner with the Singaporean unit of state owned PT Pertamina Indonesia for fuel product supply and other trading activities in Indonesia and the Philippines.  Read more »

THE DAY IN PHOTOS: July 17, 2020

ABS-CBN News
Posted at Jul 18 12:24 AM

Here are the big stories today in photos. Read more »

Shopping for farm fresh produce

George Calvelo, ABS-CBN News
Posted at Jul 17 05:30 PM

People purchase vegetables and other goods from a member of the Batangas City Rural Improvement Club Marketing Cooperative at the Harvest to Goodness weekend market in Eastwood, Quezon City on Friday.  Read more »

What marketers need to know about love

Robert Labayen
Posted at Jul 07 03:38 PM

A stronger emotional connection can be created when we put hard-sell aside from time to time.  Read more »

Have a plan, keep evolving: How influencers can survive COVID-19 crisis

ABS-CBN News
Updated as of May 06 01:05 AM

With the COVID-19 crisis causing people to stay at home and limiting opportunities for content creation, will influencers be able to survive? Read more »

How to be an influencer during pandemic times: Don't mention the virus

Sapna Maheshwar, The New York Times
Posted at Apr 20 03:52 PM

RewardStyle, which connects retail brands with thousands of Instagram personalities and bloggers, told influencers in an email March 30 that orders through its app, LikeToKnow.It, had surged. It encouraged users, who earn commissions on products they help sell, to “keep posting to capture this demand while using a softer approach to drive shopping.” Read more »

IMMAP inducts officers, eyes own podcast, publications

ABS-CBN News
Posted at Mar 04 11:37 PM

IMMAP plans include a podcast, publications, and several other projects advocating a more informed digital space.  Read more »

Oversupply? Cordillera farmers blame veggie losses on lack of proper marketing system

Micaella Ilao, ABS-CBN News
Updated as of Mar 04 11:49 PM

The price drop is hurting sales of both farmers and traders in the region. Read more »

House OKs on 2nd reading 3 franchise bills

RG Cruz, ABS-CBN News
Posted at Mar 02 11:44 PM

The House of Representatives approved on second reading 3 franchise bills as it continued not to act on the franchise application of ABS-CBN Corporation, with 5 session days to go before it goes on a nearly 2-month break. Read more »

US SEC out for justice over Steven Seagal's cryptocurrency marketing

Chris Prentice, Reuters
Posted at Feb 28 06:40 AM

WASHINGTON (Reuters) - Steven Seagal, the star of action movies including “Above the Law” and “Out for Justice,” has agreed to pay $314,000 to resolve charges of “unlawfully touting” a cryptocurrency offering, the U.S. securities regulator said on Thursday. Read more »

This month, the Philippines will host the World Marketing Summit for the first time

Partner Feature
Posted at Feb 13 01:07 PM

Tackling the topic of 'Building Digital Economy through Marketing,' the global conference is set to attract a thousand participants. Its slate of speakers include distinguished scholars, professors, authors, executives, and even a former hacker. Read more »

Marketing experts convening for summit in PH

ABS-CBN News
Posted at Jan 28 09:38 PM

The World Marketing Summit will be held for the first time in the Philippines at Solaire Resort and Casino on Feb. 22, 2020.    Read more »

How digital marketing can help boost revenues of big companies, MSMEs

ABS-CBN News
Posted at Jan 17 06:08 PM

Monolith Growth Ventures founder Kenn Constales shares his insights on how digital marketing can help boost the revenues of big companies as well as micro, small and medium enterprises (MSMEs). Read more »

Everyone’s resolution is to drink more water in 2020

Catherine LeClair, The New York Times
Updated as of Jan 05 02:16 AM

Water is pretty boring, as far as beverages go. It doesn’t have a catchy jingle, a secret family recipe or even a taste, really. Yet people can’t seem to get enough of it. Read more »

Pampanga's lanterns transcend Christmas with Catriona Gray, digital marketing

Jamaine Punzalan, ABS-CBN News
Updated as of Nov 13 08:08 AM

Lantern-making is among many handicraft industries in Pampanga, north of the capital, which is also known for furniture and its rich Spanish-influenced cuisine. Read more »