Topic: influencer

Alibaba pushes China model with 100,000 influencers campaign

Alibaba pushes China model with 100,000 influencers campaign

Jane Zhang, South China Morning Post
Posted at May 29 09:22 AM

AliExpress, the cross-border e-commerce business of Alibaba Group Holding, aims to enlist more than 100,000 online influencers from around the world this year, helping create original content designed to attract and engage more users to the platform. Read more »

‘If you want to be an influencer, find a real job’—and other truths about the career people like to hate

‘If you want to be an influencer, find a real job’—and other truths about the career people like to hate

Frances Sales
Updated as of Dec 26 09:06 AM

Not of a lot of words inspire as much derision as “influencer,” a career that dominated the cultural landscape in the last 10 years. But as with any profession in these chaotic times, the mandate is to be always ready to evolve. The author, an influencer, offers a hard-to-swallow advice: if you want to be an influencer, get a real job Read more »

The wacky, big-money world of pet influencers

The wacky, big-money world of pet influencers

Julia Benarrous, Agence France-Presse
Updated as of Dec 09 11:02 AM

Grumpy Cat, Lil Bub, Boo the Pomeranian and Doug the Pug are just some of the internet's star animals, who do everything from support worthy causes to promote major brands. Read more »

1