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'NOW SHOWING': Comelec to look into digital shorts starring senatorial bets

Jaehwa Bernardo, ABS-CBN News
Posted at May 06 07:21 PM

“These are well-produced digital shorts. Let’s not call it a commercial anymore, it’s almost a short movie, right?" says Comelec spokesperson James Jimenez.  Read more »

EXCLUSIVE: Twinmark Media earned millions of dollars before Facebook takedown

Warren De Guzman, ABS-CBN News
Updated as of Feb 28 06:19 PM

Facebook last month took down hundreds of pages and accounts handled by a digital marketing group in a sweeping purge of sites engaged in "spamming" and "fake-news." But not before paying it millions.  Read more »

IMMAP pushes for digital marketing excellence, inducts 2019 officers, trustees

ABS-CBN News
Updated as of Feb 19 12:42 PM

The core of IMMAP's vision this year is digital marketing excellence, said the newly appointed president Unilever Philippines and E-Commerce Media for South East Asia media director Dennis Perez. Read more »

Despite restrictions, digital spending hits record in US midterms

Rob Lever, Agence France-Presse
Posted at Nov 11 11:13 AM

Even as online platforms tightened rules for political ads, digital spending set new records in the 2018 US midterm elections and appears poised for further growth in 2020.  Read more »

'Kilig' stories most liked: Top 10 most popular YouTube ads in PH so far this year

Jessica Fenol, ABS-CBN News
Updated as of Aug 23 11:24 PM

YouTube advertisements drawn from real-life experiences were among the most popular in the Philippines in the first six months of 2018. Read more »

Sharon-Gabby McDonald's ad bags top YouTube award in first half of 2018

Jessica Fenol, ABS-CBN News
Updated as of Aug 23 11:51 PM

The idea of using the tandem of Sharon and Gabby was brought about by the classic chicken and fries pairing of the fast food chain, Cholo Perreras, marketing manager for McDonald’s told ABS-CBN News.  Read more »

Podcasts take growing role in shifting media landscape

Thomas Urbain, Agence France-Presse
Posted at Aug 15 01:04 PM

In less than 15 years, on-demand podcasts have become a key part of the media landscape that is luring advertisers to a market that is worth tens of millions of dollars and growing. Read more »

Ad industry shifts to 'customized' digital content

ABS-CBN News
Posted at Mar 01 05:56 PM

MANILA - Customized online advertisements will help engage today's "discriminating" consumers, a marketing professional said on Thursday.  Read more »

OPINION: Sovereignty's last gasp

Manolo Quezon — The Explainer
Posted at Jan 22 04:33 PM

We're looking at the end of an era. Some media might die, today, because of rules written yesterday, even as these rules will soon no longer apply tomorrow. What a brave new world. Read more »

Magkano ang makakaltas sa suweldo mo sa ilalim ng tax reform?

ABS-CBN News
Posted at Aug 24 09:01 AM

Kung tuluyang lulusot sa Kongreso ang Tax Reform for Acceleration and Inclusion o TRAIN Act, hindi na kakaltasan ng income tax ang mga kumikita ng P250,000 pababa kada taon. Read more »

Palace: Guidelines on bloggers ‘silent’ on cursing

Dharel Placido, ABS-CBN News
Posted at Aug 10 08:09 PM

MANILA – Malacañang on Thursday admitted that its recently released interim accreditation policy cannot prevent social media practitioners who want to cover Palace events and President Rodrigo Duterte's official functions from using profane language in their content or spreading fake news. Read more »